Samefast Marketing Campaign: Good Mood Comes to University
There SameFast Marketing Campaign has combined on-field and digital activations to promote SameFastUP in the university target. The initiative has reached over 320,000 online students and generated a high involvement on the field, with strong curiosity towards the product and qualitative interactions.
The gadgets were perceived as original and well-finished, while among the most relevant feedbacks emerged the preference for online discounts compared to those in the pharmacy. The stage of Bari stood out for participation and results, confirming the effectiveness of the mix between experiential branding and digital communication.