SameFast

Events | Digital

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Field

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Awareness
SameFast Marketing Campaign

The Fidia team chose UniversityBox to launch an awareness campaign aimed at university students, a strategic target for the SamefastUP supplement. The goal? Position the product as an ally of mental well-being in times of stress, such as exam sessions, seasonal changes, and down moments typical of university life.
The products of the SameFast line are food supplements and as such, should not be considered substitutes for pharmacological therapy.

Customer

SameFast

The brief

SameFast is a brand of Fidia Farmaceutici SpA
Fidia Farmaceutici SpA is an Italian company that develops and produces innovative products, mainly based on hyaluronic acid (~1,200 patents) in the eye care, health & wellness, joint care, skin care and specialty care sectors. The products are available in over 120 countries, through direct subsidiaries and partners. SameFast is the line of food supplements that, thanks to the presence of its components, can help improve mood and reduce tiredness and mental fatigue. SamefastUP is the supplement for emotional well-being designed for those who face daily challenges between studying, exams and personal commitments. To make it known in an authentic way and close to students, the Samefast Marketing Campaign was created in collaboration with UniversityBox, the first digital network dedicated to the university world.

The realization

Samefast Marketing Campaign: Good Mood Comes to University

There SameFast Marketing Campaign has combined on-field and digital activations to promote SameFastUP in the university target. The initiative has reached over 320,000 online students and generated a high involvement on the field, with strong curiosity towards the product and qualitative interactions.

The gadgets were perceived as original and well-finished, while among the most relevant feedbacks emerged the preference for online discounts compared to those in the pharmacy. The stage of Bari stood out for participation and results, confirming the effectiveness of the mix between experiential branding and digital communication.

Selected services

out of home
flyering
sampling
event
coupon
push

CAMPAIGN RESULTS

Digital
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Flyer
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The SameFast marketing campaign generated strong interest among students, with high on-field engagement and over 320,000 students reached digitally. Many were unfamiliar with the mood supplement category, while others discovered the SameFast line for the first time. The gadgets (lollipops and notebook) were highly appreciated. A recurring piece of feedback was the preference for a discount online rather than in the pharmacy. Bari stood out as a top stop, for attendance and quality of interaction.