We know very well that nowadays sampling activities are not the main item in a marketing plan, but they continue to be an extremely important and powerful tool for companies. In fact, sampling contains in itself a great added value: The sample is the company itself. The best way to represent the company, its values, its principles, its successes, its changes and its investments, becoming an extremely effective business card.
Despite the enormous potential of the sample, among which stands out being the advertising medium par excellence to direct and move consumption, to attract new customers and retain them, this it is never the subject of a strong economic investment by companies. And this is really absurd.
From the research Audisample, the first survey that quantifies the sample market, shows that In 2017, between 200 and 500 million samples were conveyed, for a total annual investment, given by the budget allocated to the transport and the internal costs for production, between 40 and 75 million euros. Amounts far removed from the huge investments in “classic” media, such as TV, Radio and Digital, media considered today to be a guarantee of better and broader results.
It's true that the high level of operation and higher than average hidden costs make sampling activities more difficult, from the investment point of view, compared to other marketing activities. But what plays a fundamental role in this mechanism is the dispersion rate and the "anguish" of perfect success. Always from the study Audisample it emerges in fact that 40% of companies expresses a “neutral” satisfaction rating towards sampling activities. Judgment extremely correlated to the awareness of the presence of a strong degree of dispersion of the engaged target.
Universitybox's ten-year experience seeks to fit into this scenario. Our ongoing challenge is to seek and propose new communication techniques that respond to the needs of the changed context. Beyond the classic indoor and outdoor distribution processes, we offer unconventional solutions that are able to provide immediate and traceable results towards a certain and recognizable target.
Very often the content of the requests we receive is this: "I have 100,000 samples and I don't know how to distribute them". Our ability lies precisely in proposing to these companies new tools and distribution actions that are monitorable and effective and that allow them to enhance the product. Exclusive activities with certain contact, without dispersion, that allow sustainable investments thanks to the reduction of traditional and historically high costs of distribution activities.
So, why invest in sampling…with Universitybox? Because the possibility of placing the product directly in the hands of the target audience, making them try it in the right place, at the right time and above all with the right tool, is guarantee and prelude to a perfect success.
Do you have samples? We'll tell you how to distribute them!