Alcon's goal is achieved through the activity of 54 ambassadors in 8 cities. The Student Brand Ambassador project for Samsung involves the engagement of university students aged between 18 and 26 who, during the period of the activity, have the objective of registering as many students as possible on the Samsung Student platform. The Ambassador team operates both in the university environment (classroom, study room, refreshment areas, library, break areas) and in student meeting places outside the university
