Compared to previous generations, the Millennials know well what is the sharing economy: more than possession, young people under 30 are interested in access to goods, products, services, and, above all, sharing them.
Sharing economy: what it is for Millennials
To understand the sharing economy, what is it? and how it translates concretely for Millennials, it may be appropriate to refer to the phenomenon defined by the magazine "Forbes" as "NOwnership", "non-ownership", which closely concerns the target of consumers under the age of 30. For new generations such as that of Millennials and the next one of the Generation Z objects should not be owned so much as shared, which also allows for lowering the costs of use. This applies to the home, to transportation, to vacations, to restaurants and to forms of purchase such as clothing and audiovisual products. Do you want to reach these groups of young consumers with ad hoc marketing initiatives? Contact an expert student agency such as University Box.
Sharing Economy Examples for Post Millennials
The concept of sharing economy, what is it? and what kind of consequences it has on the lifestyles and purchasing habits of Post Millennials, was born first in the digital world and then extended to the physical one, while continuing to maintain a close link with technology. The success of phenomena such as car pooling and car sharing, which can be activated via apps, is one of the examples of sharing economy most significant. In 2017, the Mimoto brand promoted a new eco-sustainable scooter sharing service in Milan in collaboration with University Box. Young university students were invited to participate in the electric scooter test drive tour. If you are interested in activities related to the sharing economy and innovative marketing for Millennials and Generation Z, contact a student agency qualified as University Box.