To actively involve students passing through, we invited them to discover the exclusive WASO lounge area, where we offered the opportunity to experience a personalized test to evaluate the level of skin hydration. In this dedicated space, they were also given the opportunity to test one or more products from the seven of our innovative WASO line. At the end of the experience, we rewarded participants with a special gift: a detox drink, juice or veggie chips, accompanied by a postcard. The latter not only offered the chance to collect a free sample at the perfumeries affiliated with our initiative, but also gave them the option to leave their data to stay updated on our future communications, fully respecting the wishes of those who decided to join this opportunity.
