If you are a business looking to reach a wider audience university students, it is essential to know the most effective marketing strategies to communicate with them. Two of the most renowned approaches in the sector are the Push and Pull Marketing Strategy.
In this article we will explore the differences between these two typologies, providing examples concrete and advantages And disadvantages of both. Furthermore, we will examine what can be suggestions useful on how to choose the right strategy for your business based on your marketing needs and your target audience.
If you want to better understand how to reach and engage college students, read on to find out everything you need to know about Push and Pull marketing strategies.
Push Marketing Strategies
The Push Marketing It is a marketing strategy through which a company tries to promote its products or services to users through a persuasive and intrusive message. In other words, it is a proactive approach where the company tries to push its products or services towards the customer, rather than waiting for the customer to actively seek them out.
Examples of tools used in this strategy include the TV commercials, the promotional emails, i advertising banners online, i coupon in the shop and the Sponsored Ads on social media. These means of communication are used to provide information about the product or service in a direct way, with the aim of capturing the attention of the potential customer and pushing him to purchase.
Among the advantages There are the immediacy of the impact, the ability to achieve a large audience and the possibility of incentivizing immediate purchase. However, there are also some disadvantages, such as the possibility of being considered invasive or annoying by users, the resulting risk of to be ignored and a cost Enough high.
Push Marketing can be used when you are trying to promote a new or little-known product or service, when you want to create a sense of urgency to purchase, or when you are trying to increase sales in a specific period.
In general, Push Marketing is the right strategy when you want to communicate a marketing message directly and explicitly but it is important to use it with caution and moderation to avoid alienating potential customers.
Pull Marketing Strategies
Unlike Push Marketing, the Pull Marketing is a marketing strategy in which the company tries to attract the public to its products or services through informative, interesting and useful content. In this case, the company tries to create a positive experience for the potential customer, so that they choose to spontaneously approach the company and its offerings.
Examples of Pull Marketing include the Content Marketing, i Blog corporate, information guides, video lessons and podcasts. In essence, it is about providing useful information and content to potential customers, so that they approach the company spontaneously.
Among the advantages of Pull Marketing there are the building a relationship of trust with the public, the possibility of reach a niche audience highly qualified and the ability to create lasting value for the brand. However, there are also disadvantages, such as the fact that this strategy requires time and resources to create quality content and that the results can be difficult to measure.
Pull Marketing can be used whenever you want build a strong brand image and long-lasting, when you are trying to attract a highly qualified audience and when you want to create a relationship of trust with customers.
In general, it is great when a brand wants to create useful and interesting content for the audience, creating a positive experience that brings the audience closer to the company in a spontaneous way, without interrupting the activities that the user was doing and without annoying them.
However, it is important to use this strategy with caution, as It takes time and resources to create quality content and does not guarantee immediate results.
Differences between Push Marketing and Pull Marketing
To further clarify, here is a table in which we have summarized the main differences between Push and Pull Marketing:
|
PUSH MARKETING |
PULL MARKETING |
|
Persuasive and intrusive message |
Informative and useful content |
|
Objective: Promote the product or service to the customer |
Objective: to attract the customer to the product or service |
|
Proactive approach |
Reactive approach |
|
Use of invasive means of communication |
Use of educational media |
|
Focus on short-term sales |
Focus on long-term relationships |
|
Immediate results |
Long-term results |
|
High cost |
Low cost but time-consuming |
To choose the right strategy for your business, it is important to take into consideration several factors, such as the type of product or service offered, the public of reference and the goals of the company's marketing. For example, if it is a new or little-known product, Push Marketing may be more appropriate to attract the attention of the public. On the other hand, if you are trying to build a loyal customer base and create a strong brand image, Pull Marketing may be the better choice.
In any case, it is important to choose a strategy that it is consistent with the company's values and personality, and that is able to provide added value to the public.
Push vs Pull Marketing: Which Strategy to Choose to Communicate with College Students?
When it comes to communicating with college students, the choice between Push and Pull Marketing It depends on the specific needs of the company. However, thanks to our experience we have understood that Pull Marketing seems to be the most suitable strategy to reach this audience.
University students, in fact, are a target attentive and informed and are looking for useful and relevant information for their needs. Using Pull Marketing strategies means providing them with informative, useful and engaging content that answers their questions and needs. For example, blog posts that provide advice on how to take exams or find a job after graduation can be a great way to to attract the attention of college students.
Furthermore, Pull Marketing helps build a relationship of trust with students, so that they become loyal customers in the long term. If the company succeeds in provide quality content and useful to students, these can become Brand Ambassador and share such content with your friends and acquaintances.
However, this does not mean that Push Marketing cannot be used in some situations. For example, sending promotional messages via SMS or distributing flyers near universities can be effective strategies to attract students' attention. However, it is important to use these tactics in a targeted and non-invasive way, so as not to disturb students while they are studying or attending classes.
You may also be interested in an article on Referral Marketing. Read it here >
As far as we are concerned, we at UniversityBoxAgency we tend to use a wise and accurate mix of these two strategies, convinced that it is the best way to get the most benefits from both. If you want to have more information on these strategies or if you need a consultation to understand which one is best suited to reach your brand's marketing goals, Don't hesitate to contact us!