Generation Z, those born between 1995 and 2010, is the first of the so-called digital natives, or those who, since childhood, have experienced the Internet and mobile devices in the world around them. But how…
Millennials and Generation Z love watching TV series in streaming. These are audiovisual contents available on any device, at any time and in any place with wi fi coverage. Netflix and the new seasons of TV series in…
Millennials tend to pay more attention to environmental sustainability. They are taking concrete action towards this issue, for example: they reduce their use of plastic and try to buy second-hand clothes. Millennials: environment and social responsibility The 75% of Generation…
More and more companies and brands are aiming to conquer young consumers, Millennials and Generation Z, through phygital: this expression (physical + digital) refers to the integration between the physical, brick-and-mortar store and the virtual world, a…