The new generations, as we know, are becoming more demanding day by day when it comes to their digital experience and their relationship with brands. For this reason, if you have no idea how to communicate to such a young target…
Generation Z, those born between 1995 and 2010, is the first of the so-called digital natives, or those who, since childhood, have experienced the Internet and mobile devices in the world around them. But how…
The coupon is a marketing tool that is used to convey a particular promotion, a discount, a refund or in any case a benefit between the store and the customer. The tool of discounts for university students can be useful and effective for companies…
You may have heard of networking marketing or digital networking. This is an activity also known as multi-level marketing, closely linked to direct sales. Networking marketing: how it works Digital networking represents an opportunity to create a…
Millennials and Gen Z are pushing hard for social change. But Deloitte’s 10th annual Millennial and Gen Z survey finds that both believe the world has reached a…
How has the shopping experience changed over the years? What changes can be seen when comparing Gen Z and Millennials regarding the customer experience? Undoubtedly for both consumer groups – under 30 and individuals between 30 and…
They have no idea what the world would have been like without the Internet and cell phones, the kids of Gen Z. We are talking, in fact, about young people born between 1996 and 2010. It is the first digitally native generation, which…
False aesthetic models that can represent a danger, but not only that. Between Generation Z and social media, even when it comes to sensitive issues such as eating disorders, the relationship is more complex and articulated than it might seem at first glance,…
Generation Z is the generation of kids born after 1996 and comes after the Millennials. A large portion of the Zedders, between 20 and 24, are struggling with the transition from school to business. Understanding the dynamics…
New protagonists in work, consumption and politics, within and beyond territorial borders. But there is also room for Generation Z and relationships, how they are experienced and according to what expectations, in “The youth condition in Italy. Youth Report…