Micro-influencers are an important part of influencer marketing, a marketing strategy that leverages the reputation and success of companies and brands on social networks. Micro influencer marketing: characteristics The main characteristic of micro influencers…
It is a controversial relationship that unites young people and social networks. This is the main result of some surveys conducted in the sector in recent times. Social media and Generation Z: lights and shadows The idea of being left without social…
Generation Z kids spend a lot of time on the Internet every day. The relationship between young people and social networks is so close that under 25s spend over 4 hours a day on digital platforms where they interact and share content…
They are also called “Centennials” or, more recently, “Digitarians”. But they are better known as the kids of Generation Z, that is, those born between 1995 and 2010, after the Millennials. Generation Zeta in Italy: characteristics We are therefore…
Generation Zers find themselves growing up in an unprecedented time in history. Mass media, social media, and technology as a whole, climate change, and a new sensibility toward this topic are redefining the…
Classes are starting again in Italian schools. What does the return include? All school staff and university students, who are an important part of Generation Z, are required to have the green certificate. As for students, however…
While most consumers still prefer to watch TV and movies at home, gaming is the preferred media and entertainment activity for Generation Z. This demographic includes those born between 1997…
Generation Z, which includes children between the ages of 25 and 11, is the first to be digital natives. The world they have known since childhood is that of the Internet. They have no idea of analog life before the…
There are over 36 million Italians interested in the topic of the environment. In the last six years, there has been an increase in awareness of this topic, almost doubled since Expo 2015. This is an important point regarding advertising aimed at Gen…
When it comes to shopping and Generation Z, there is a close relationship between influencers and young people between the ages of 18 and 24. This is what emerges from a survey by Buzzoole, in collaboration with Koniqa, in which…
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