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Green Influencer, who they are and how to choose the best Digital Ambassador

Day after day we all realize that Environmental Sustainability is no longer a topic that needs to be discussed but rather that it is necessary to act on. We must understand that Climate Change is not something that…

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Nano and Micro Influencer Marketing: What Are the Differences and How They Can Improve Your Strategy

Micro-influencers are an important part of influencer marketing, a marketing strategy that leverages the reputation and success of companies and brands on social networks. Micro influencer marketing: characteristics The main characteristic of micro influencers…

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THE DIFFERENCE BETWEEN A BRAND LOVER AND AN INFLUENCER

La differenza tra brand lover e influencer

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] E’ più importante, per un brand, investire su un influencer famoso in grado di raggiungere milioni di utenti o su una squadra di brand lover con un pubblico più ridotto ma di qualità? Quasi tutti gli esperti di marketing…

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