Of all the marketing strategies that a company can undertake, there is one that is particularly effective towards university students. It is called Real-Time Marketing and it is one of the ways in which a brand can communicate in an innovative and immediate way…
Admit it, you still think that email is just a means of communication and you can't even think of a way to earn money through it. Luckily, someone thought of it! Let's discover together the world of Email Marketing and specifically...
Generation Z, those born between 1995 and 2010, is the first of the so-called digital natives, or those who, since childhood, have experienced the Internet and mobile devices in the world around them. But how…
According to most sociological studies, those who have reached adulthood in the twenty-first century are identified as Millennials. In today's world there are 1.8 billion Millennials, while there are approximately 2 billion…
The term was coined by sociologist Mark McCrindle to refer to people born after 2010: that is, Generation Alpha, which includes those who are under 10 years old today. However, despite their age and personality still in the process of…
Millennials and Centennials (also known as Generation Z) now represent a large segment of consumers. With respect to their consumption habits, there is more and more talk of omnichannel winning for companies: for them, in fact, the physical dimension and that…