If you are thinking of taking a step forward in your communication strategy and have therefore decided to start using Social Media for advertising, you can't be unaware of how to do it TikTok advertising via the platform TikTok Ads Manager. TikTok is in fact the social network par excellence of Generation Z, a target that your company almost certainly wants to aim for since you are reading this article.
Let's see together what it is TikTok Ads Manager and how to do it Social Advertising on TikTok!
What is TikTok Ads Manager?
Like its main American competitors (Facebook and Instagram) even the Chinese Social Network has decided to launch a platform to independently manage ads and advertisements on TikTok. We are talking, in fact, about TikTok Ads Manager, which allows any company (or individual) to manage their own Ads campaigns to generate Awareness and stimulate sales.
Do TikTok Marketing, in fact, it is a strategy that allows the Brand to reach a very large audience and, above all, highly profiled. Based on TikTok's own proprietary algorithm, Ads Manager also has the ability to address content in an ultra-targeted way, thus offering the security of iintercept an audience that is genuinely interested in those ads.
How does the platform for managing sponsorships on TikTok work?
Once we understand what it is, let's see How it works actually this platform. First of all, the first step is to create an account on the site TikTok Business, register and carefully read the email you will receive which lists the Best Practice to be successful in the world of Social Advertising.
At this point you will be ready to launch your first TikTok campaign. At the same time, however, it is good to make an excursus on the types of announcements that the social network has thought of for advertisers:
- Video Shopping Ads, which dynamically combine the creativity of a video and the specificity of a product sheet.
- Catalog Listing Ads, which allow you to sponsor an entire catalog of offers instead of a single product and are the perfect solution for advertisers who do not want to produce video content
- Live Shopping Ads, which are specifically designed to drive sales during a live stream.
If you want to receive more information on how to do TikTok Marketing on the TikTok Ads Manager platform Don't hesitate to contact us!