Although it has democratized in the last year with the entry of adults and Boomers, TikTok was born and remains the social platform dedicated and preferred by Gen Z. Precisely for this reason, if your brand (or your company) is aimed at a young and youthful target, you should implement a strategy of TikTokMarketing. Yes, you can do marketing on TikTok: let's find out how together!
How to do TikTok Marketing
Year after year this platform is becoming more and more brand friendly and advertising on TikTok has become a fundamental tool for increasing Brand Awareness and, why not, increase sales.
There are two ways to advertise your brand on TikTok: Ads campaigns andInfluencer Marketing.
The first is the classic method that we all (or almost all) know: it is the same logic that lies behind Facebook and Instagram Ads. Content is created that will then be sponsored by intercepting only and exclusively targets that are similar and consistent with your company.
The second one instead consists in paying a TikToker so that it can promote your brand/product/service within its content. As with other social platforms, TikTok is also thinking of adding the button Shop Now, which will allow you to go directly from the content to the e-commerce page.
What are the benefits of TikTok Marketing
As mentioned at the beginning, TikTok is mainly populated by young people between 14 and 26 years old (Generation Zeta) and this is exactly why creating engagement with them is essential: they will be the greatest purchasing power in the coming years. Even if they do not buy at this precise moment, it is an investment that can bring many advantages in the future.
To understand the advantages of TikTok, we propose a renowned case study: GUESS.
The American fashion house has in fact launched a hashtag and a challenge that has been a huge success: 50 million views, almost as many likes and a brand awareness that has skyrocketed.
If you want to have more information about this marketing strategy Contact usWe will be more than happy to help point you in the right direction.