The influencer marketing campaign that UniversityBox has developed for Tinder, focused on the creative concept “The perfect match is just around the corner, but you don't know it because you don't have Tinder”, involved 26 influencers who generated a total of 80 contents, including Ig posts (reels), Ig stories and TikTok posts.
Some data from the campaign:
+ 1,016,856 accounts reached
+ 1,028,179 views obtained
+ 108,901 interactions
Tinder
Influencers
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Digital
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Awareness
The perfect match is just around the corner
– Generate new leads and increase penetration among Generation Z
– Work on the perception of the platform by moving from “the app for s3ss0 only” to “it opens up avenues for me to meet people that I would otherwise have difficulty making”
– Educate about the product in order to improve its perception among Gen Z
– Work on the perception of the platform by moving from “the app for s3ss0 only” to “it opens up avenues for me to meet people that I would otherwise have difficulty making”
– Educate about the product in order to improve its perception among Gen Z
Customer
Tinder
The realization
