As you may have guessed from the title, reaching more than 1 million students, University Network it is the largest tabular circuit within the Italian Universities. By tabular circuit we mean a advertising circuit, online and offline: in the specific case of University Network, advertising communication is vertical between Brands and college students.
But let's see together what it is University Network and what are its main activities!
University Network, what it is and what it does
University Network was born in 2001 as the first and single table circuit within Italian universities. At the moment, it is present in 23 cities, 28 universities with over 350 stations, potentially reaching 1,100,000 students. With the experience of 10 successful campaigns and being able to guarantee an average of 200,000 monthly impressions, University Network has become an exclusive Italian network that allows you to have a premium positioning on the institutional websites of some universities, with a very high level of viewability for display campaigns.
Specifically, the University Network team is responsible for segmenting the potential audience of a brand and, subsequently, the taregting for display campaigns (online and offline). After that, the steps to follow are as follows:
- Identifying the objectives, in order to optimize the performance and yield of the campaigns;
- Identifying the target audience, so that a brand can identify the most convenient and consistent touchpoints with the public;
- Creating Custom Display Ads based on the product or service offered, the target audience and the response you want to obtain;
Recent Collaborations
The exclusive and vertical target, the visibility and the capillarity of the service, are the reasons why the circuit is constantly chosen by the most diverse product categories interested in communicating with students. Below you will find an analysis of some of the campaigns that have been undertaken in the last 9 months, for convenience they have been grouped by sector:
- Technology:
- Google Chromebook campaign to promote new Asus, Acer and HP branded PCs;
- Training:
- European Institute of Design for the promotion of Open Days and Masters;
- IlSole24Ore Business School for the promotion of Masters
- Recruiting:
- Nestlé for collection of CVs and applications
- Finance:
- Intesa SanPaolo Bank, campaign to promote the student product “Per Merito”;
- Algebris, a campaign to promote financial skills
- Third sector:
- Save The Children, volunteer recruitment
- Institutions:
- Ministry of Culture, campaign for the return to cinema post-pandemic
- Entertainment:
- Thor (Film distributed by The Walt Disney Studios and produced by Marvel Studios)
- Green:
- Lines, new sanitary towels with 90% less CO2 emissions.
If you want to receive more information on the activities of University Network visit the website or Contact us!