Tiktok Universe: The Social Network Where Young People Find Their Dimension

Generation Z kids spend a lot of time on the Internet every day. The relationship between young people and social networks It is so narrow that under 25s spend over 4 hours a day on digital platforms where they interact and share content with other users.

Influence of social networks on young people

Generation Z, born after 1994, are the main protagonists of the digital challenge and revolution. For this reason, it is interesting to understand the link between young people and social networks. As highlighted by the study “Have your say”, 75% of adolescents mentioned among the advantages given by social media the opportunity to contact others, a percentage that even rises to 81% in the case of very young people. Others use social media to keep in touch with friends and family. For many, however, they are a way to meet like-minded people with the same interests. What is the type of influence of social networks on young people? In 18% of cases, social media is a tool to reduce loneliness. 35% uses it to find news and information. 28% uses it to learn new things. To promote products and services on social media to Gen Z, rely on theexperience and the success of Universitybox.

Young People and Social Networks: Statistics on Platforms and Apps

The bond between the young people and social networks it has become increasingly narrow that 19% of those interviewed use them daily to express their ideas. Most Gen Z kids, however, consider them a place to build their identity, in addition to seeking entertainment and news. From a recent Kaspersky research on young people and social networks, the statistics show that TikTok, YouTube and WhatsApp are the most used applications by young people. TikTok, in particular, has been the undisputed leader in the sector for a few years now. In recent times, however, the activities for which it is used have changed. In addition to searching for video clips and lip syncing songs, users under 25 are increasingly attracted by educational and creative content to develop skills, in Kitchen and in other areas. Contact us University box