Are you ready to enter and discover the world of Virtual Influencer? If you are here, you have probably heard of them and are curious to know more about these special characters. Don't worry, we are here to answer all your questions and reveal the secrets of the Virtual Influencers. In particular, we will touch on the following topics:
- What are Virtual Influencers?
- Who are the most famous Virtual Influencers?
- Why is it worth undertaking a Virtual Influencer Marketing strategy?
Virtual Influencers: What They Are, Definition and What They Do
Let's start in order: cWhat are Virtual Influencers?
THE Virtual Influencer are fictional computer-generated characters who play the role of influencers on social media. These characters are often represented by avatars or 3D models and can be completely customized according to the needs of the brand or company that uses them.
The differences between them and real people who play the role of Influencers are many. First of all, Virtual Influencers are fully controlled and managed by the team that created them, which means they can be present on all social channels without limitations of time or place. Furthermore, being fictional characters, are not subject to privacy issues and image that real influencers can have.
What do Virtual Influencers do?
Like real Influencers, Virtual Influencers too create content on social mediaa, such as posts on Instagram, videos on TikTok and tweets on Twitter. Additionally, they can interact with followers and participate in events. But their real strength lies in their ability to customization. Thanks to their digital nature, Virtual Influencers can be completely controlled and adapted to the needs of the brand that uses them. They can represent the brand perfectly and precisely, respond to specific needs and carry out activities that would be impossible for a real Influencer.
Which are the most famous?
Among the most famous virtual influencers, there are several characters who have made their way into the hearts of their followers on social media. One of the first accounts to have achieved popularity is @lilmiquela, a 3D character created by the American startup Brood. Lil Miquela presents herself as one girl of Brazilian origin characterized by a look that ranges from hip-hop style to the trendiest fashion. Thanks to her unique style and lively character, Lil Miquela has collaborated with several companies, including Haribo And Alexander McQueen.
Another very well-known Virtual Influencer is @shudu.gram, the first african virtual model created by the British artist Cameron James Wilson. Shudu has a very realistic look and has been used in several partnerships, including one for the fashion house Balmain and one with the brand Asus.
Among other successful Virtual Influencers, there is also @bermudaisbae, a female character created by the American designer Kaimin. Bermuda has a strong and rebellious personality and has been chosen for several partnerships, including the controversial Pro Trump campaign.
Why is it worth undertaking a Virtual Influencer Marketing strategy towards GenZ?
Undertaking a Virtual Influencer Marketing strategy can offer numerous advantages to companies that want to reach their youth target. First of all, unlike the real ones, can be customized so as to perfectly reflect the company's values and style, allowing it to create a strong connection with the target audience.
Furthermore, Virtual Influencers they have no physical or temporal limits, can work 24/7 and can be used to promote products in a creative and engaging way across multiple platforms and channels. Due to their fictional nature, they can also be used to reach an international audience without having to worry about language or cultural barriers. They are also able to create highly engaging and interactive content thanks to augmented and virtual reality technologies, offering a new dimension of engagement and purchasing experience for the target audience.
Finally, using Virtual Influencers can also be an innovative and creative way to differentiate yourself from the competition and stay up to date with the latest trends and innovations in digital marketing.
If you want to stay updated on most innovative marketing campaigns for companies that target a young and youthful audience, Don't hesitate to contact us!