The U-Network campaign stood out for its multifaceted advertising strategy, with a wide geographical coverage. The billboard campaign was implemented in the cities of Bari, Bologna, Florence, Genoa, Palermo, Pisa, Rome and Turin, ensuring extensive and targeted visibility in key urban areas.
In parallel, the strategy included street guerrilla actions in the cities of Bologna, Catania, Palermo, Rome and Turin. These activities, characterized by a direct and engaging approach, aimed to create an immediate and memorable impact on the local public.
In addition, a university guerrilla tactic was implemented, an initiative aimed at directly involving the student community in universities, creating a direct link with the youth and academic target.
Finally, Below The Line (BTL) activities were supported by the presence of hostesses, whose role was fundamental in facilitating interaction with the public and strengthening the brand presence in a personal and direct way. These initiatives helped create a cohesive brand experience and intensify brand awareness among different audience segments.
