The U-Network campaign involved a broad advertising strategy focused on the city of Rome, while the U-Break project saw the branding of university cafes and restaurants in the same city, aiming to directly involve students in their daily environment. The initiative was enriched by participation in a specific tour, which further promoted the brand's visibility among the young and academic audience. In parallel, a Digital Ambassador Campaign was launched, aimed at leveraging the influence of digital opinion leaders to amplify the brand's message. Finally, the sending of Direct Email Marketing (DEM) to the Rome contact database made it possible to directly reach an interested audience, consolidating the brand's presence and strengthening communication with potential customers and partners.
