A new one has recently been launched social for kids. Is called WeVoz and was created by the Sicilian startup of the same name from Termini Imerese (Messina), specialized in audio content and voice messages.
WeVoz: what is it and how does the new social network for kids work?
According to a recent analysis by Talkwalker, digital platforms will increasingly become sales channels, allowing the user to purchase directly from the app. And this also applies to social for kids.
A new Made in Italy company has recently landed in the segment, WeVoz (which combines the English pronoun “We” and the Spanish word “Voz” meaning voice). It is accessible from all browsers and is also available in preview with an app. Community members can interact through short-form voice content that scrolls through the timeline.
Among the available options there is also the continuous playback of the contents to avoid using the screen. Are you interested in pushing your products and services to hit the target of the Generation Z? Contact us Universitybox Agency, active in student marketing for over 16 years.
Voice Messages: Why People Like Them More
In view of the launch of the social for kids WeVoz, the company of the same name, has conducted a survey on a sample of over 1,200 Italian citizens registered with at least one social networks. The analysis is interesting because it provides some information about the digital life of users.
The study found that the 61% uses texts more to communicate, but 9 out of 10 users would prefer to do so via audio, through voice messages, which are appreciated for their greater clarity and intimacy. According to two out of three users, in fact, the voice is less likely to be misunderstood. Furthermore, while recording or listening to audio, you can do other activities, something that 1 out of 4 would prefer to do while using social media.
The trend outlined by the survey, therefore, seems to suggest that users prefer to communicate in the most direct way possible, with the voice, but without giving up written texts. Would you like to understand how to best exploit this potential to convey your commercial offers aimed at young people under 25? Contact us University box.