{"id":10385,"date":"2025-04-15T11:31:52","date_gmt":"2025-04-15T09:31:52","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=10385"},"modified":"2026-03-26T11:10:46","modified_gmt":"2026-03-26T10:10:46","slug":"samefast-campagna-marketing","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/samefast-campagna-marketing\/","title":{"rendered":"SameFast"},"content":{"rendered":"<p><b>Samefast Marketing Campaign: Good Mood Comes to University<\/b><\/p>\n<p class=\"\" data-start=\"179\" data-end=\"492\">There <strong data-start=\"182\" data-end=\"213\">SameFast Marketing Campaign<\/strong> has combined on-field and digital activations to promote <em data-start=\"279\" data-end=\"292\">SameFastUP<\/em> in the university target. The initiative has reached <strong data-start=\"345\" data-end=\"378\">over 320,000 online students<\/strong> and generated a <strong data-start=\"393\" data-end=\"426\">high involvement on the field<\/strong>, with strong curiosity towards the product and qualitative interactions.<\/p>\n<p class=\"\" data-start=\"494\" data-end=\"812\">The gadgets were perceived as original and well-finished, while among the most relevant feedbacks emerged the preference for <strong data-start=\"612\" data-end=\"629\">online discounts<\/strong> compared to those in the pharmacy. The stage of <strong data-start=\"673\" data-end=\"681\">Bari<\/strong> stood out for participation and results, confirming the effectiveness of the mix between experiential branding and digital communication.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campagna Marketing Samefast: il buon umore arriva all\u2019universit\u00e0 La campagna marketing SameFast ha unito attivazioni on field e digitali per promuovere SameFast UP nel target universitario. L\u2019iniziativa ha raggiunto oltre 320.000 studenti online e generato un alto coinvolgimento sul campo, con forte curiosit\u00e0 verso il prodotto e interazioni qualitative. I gadget sono stati percepiti come [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":10432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,295,171,164],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-new-layout","category-ooh","category-portfolio"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SameFast - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/samefast-campagna-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SameFast - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Campagna Marketing Samefast: il buon umore arriva all\u2019universit\u00e0 La campagna marketing SameFast ha unito attivazioni on field e digitali per promuovere SameFast UP nel target universitario. L\u2019iniziativa ha raggiunto oltre 320.000 studenti online e generato un alto coinvolgimento sul campo, con forte curiosit\u00e0 verso il prodotto e interazioni qualitative. 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