University Box<\/a> e l’associazione BLAB per l’evento BLAB 2 THE PARK rappresenta un esempio perfetto di attivazione multicanale di successo.<\/p>\n\n\n\nMa perch\u00e9 questa collaborazione? UniversityBox ha scelto di supportare BLAB riconoscendo nell’evento un fortissimo potenziale di aggregazione per la GenZ, un pubblico dinamico e costantemente alla ricerca di esperienze culturali e sociali rilevanti. <\/p>\n\n\n\n
L’obiettivo era duplice: da un lato, amplificare la visibilit\u00e0 dell’evento e massimizzare le iscrizioni; dall’altro, consolidare il ruolo di UniversityBox come hub di riferimento per gli studenti. Per vincere questa sfida, \u00e8 stata implementata una strategia ibrida. <\/p>\n\n\n\n
Online, la campagna ha sfruttato DEM, notifiche push e un’intensa attivit\u00e0 sui social network con contenuti creativi e contest. Offline, l’engagement \u00e8 stato garantito da promoter attivi nelle universit\u00e0 e da uno stand brandizzato direttamente al parco. <\/p>\n\n\n\n
Questo approccio integrato dimostra come il Marketing Universitario debba fondere digitale e reale per catturare l’attenzione della GenZ, trasformando un semplice evento in un’esperienza memorabile e altamente partecipata.
<\/p>","protected":false},"excerpt":{"rendered":"
BLAB 2 THE PARK – Nel panorama attuale del Marketing Universitario, creare connessioni autentiche con il target giovanile richiede molto pi\u00f9 di una semplice sponsorizzazione. La recente media partnership tra UniversityBox e l’associazione BLAB per l’evento BLAB 2 THE PARK rappresenta un esempio perfetto di attivazione multicanale di successo. Ma perch\u00e9 questa collaborazione? UniversityBox ha […]<\/p>\n","protected":false},"author":26,"featured_media":11208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,295,164],"tags":[308,103],"class_list":["post-11207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-new-layout","category-portfolio","tag-blab","tag-generazione-z"],"blocksy_meta":[],"acf":[],"yoast_head":"\n
BLAB 2 THE PARK - UniversityBox Agency<\/title>\n<meta name=\"description\" content=\"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/come-universitybox-e-blab-hanno-conquistato-la-genz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLAB 2 THE PARK - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/come-universitybox-e-blab-hanno-conquistato-la-genz\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T09:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T08:06:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greta Cartera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greta Cartera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/\"},\"author\":{\"name\":\"Greta Cartera\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/50a32593184d89b223537c8535d67e0f\"},\"headline\":\"BLAB 2 THE PARK\",\"datePublished\":\"2026-04-13T09:04:25+00:00\",\"dateModified\":\"2026-04-16T08:06:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_4383.jpg\",\"keywords\":[\"Blab\",\"Generazione Z\"],\"articleSection\":[\"Digital Marketing\",\"New Layout\",\"Portfolio\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/\",\"name\":\"BLAB 2 THE PARK - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_4383.jpg\",\"datePublished\":\"2026-04-13T09:04:25+00:00\",\"dateModified\":\"2026-04-16T08:06:29+00:00\",\"description\":\"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_4383.jpg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_4383.jpg\",\"width\":1290,\"height\":844,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/come-universitybox-e-blab-hanno-conquistato-la-genz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BLAB 2 THE PARK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/50a32593184d89b223537c8535d67e0f\",\"name\":\"Greta Cartera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g\",\"caption\":\"Greta Cartera\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/greta-cartera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BLAB 2 THE PARK - UniversityBox Agency","description":"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/come-universitybox-e-blab-hanno-conquistato-la-genz\/","og_locale":"en_GB","og_type":"article","og_title":"BLAB 2 THE PARK - UniversityBox Agency","og_description":"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ","og_url":"https:\/\/corporate.universitybox.com\/en\/come-universitybox-e-blab-hanno-conquistato-la-genz\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2026-04-13T09:04:25+00:00","article_modified_time":"2026-04-16T08:06:29+00:00","og_image":[{"width":1290,"height":844,"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg","type":"image\/jpeg"}],"author":"Greta Cartera","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Greta Cartera","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/"},"author":{"name":"Greta Cartera","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/50a32593184d89b223537c8535d67e0f"},"headline":"BLAB 2 THE PARK","datePublished":"2026-04-13T09:04:25+00:00","dateModified":"2026-04-16T08:06:29+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/"},"wordCount":193,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg","keywords":["Blab","Generazione Z"],"articleSection":["Digital Marketing","New Layout","Portfolio"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/","url":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/","name":"BLAB 2 THE PARK - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg","datePublished":"2026-04-13T09:04:25+00:00","dateModified":"2026-04-16T08:06:29+00:00","description":"Scopri come la partnership tra UniversityBox e BLAB ha trasformato il Marketing Universitario. Un caso studio per ingaggiare la GenZ","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2026\/04\/IMG_4383.jpg","width":1290,"height":844,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/come-universitybox-e-blab-hanno-conquistato-la-genz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"BLAB 2 THE PARK"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on "Millennials and Gen-Z"","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/50a32593184d89b223537c8535d67e0f","name":"Greta Cartera","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/805f1f82c3d96d3fefd600358279bf729d3d3eead378c63021b537fd3578f94c?s=96&d=mm&r=g","caption":"Greta Cartera"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/greta-cartera\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/11207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=11207"}],"version-history":[{"count":5,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/11207\/revisions"}],"predecessor-version":[{"id":11243,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/11207\/revisions\/11243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/11208"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=11207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=11207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=11207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}