{"id":11337,"date":"2026-06-12T19:09:05","date_gmt":"2026-06-12T17:09:05","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=11337"},"modified":"2026-06-12T19:27:25","modified_gmt":"2026-06-12T17:27:25","slug":"intersections-2025-quando-la-genz-detta-le-regole-del-marketing","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/intersections-2025-quando-la-genz-detta-le-regole-del-marketing\/","title":{"rendered":"Intersections 2025 – Meet Your Future"},"content":{"rendered":"

Cosa succede quando metti sul palco di un evento B2B internazionale 9 studenti universitari e li fai dialogare con i manager di Samsung e Adidas? Nasce una rivoluzione silenziosa nel marketing universitario. \u00c8 quello che UniversityBox ha realizzato a Intersections 2025 con il progetto #chiediloallagenz: un’indagine su oltre 1.200 studenti trasformata in un GenZ Loyalty Playbook che ha smontato molti stereotipi aziendali sulla generazione Z.<\/p>\n\n\n\n

I dati parlano chiaro: il 74% dei giovani non usa app di moda e il settore Tech guida le decisioni d’acquisto familiari. Questi insight, raccolti con metodologia rigorosa, non sono stati presentati in un freddo report PDF, ma in un format phygital innovativo che ha portato fisicamente la community universitaria all’evento \u2014 grazie a un Bus dedicato e tariffe agevolate \u2014 trasformando la platea in protagonista attiva del dibattito. La strategia di proximity marketing di UniversityBox dimostra come il GenZ Engagement autentico non si costruisca con campagne push, ma con spazi di ascolto e confronto reali.<\/p>\n\n\n\n

Il risultato? Un posizionamento B2B rafforzato, partnership strategiche con brand internazionali e una community universitaria che si sente ascoltata e valorizzata. Questo \u00e8 il marketing universitario del futuro: data-driven, phygital e profondamente umano.<\/p>\n\n\n\n

Scopri tutti i Case History University Box<\/a> <\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cosa succede quando metti sul palco di un evento B2B internazionale 9 studenti universitari e li fai dialogare con i manager di Samsung e Adidas? Nasce una rivoluzione silenziosa nel marketing universitario. \u00c8 quello che UniversityBox ha realizzato a Intersections 2025 con il progetto #chiediloallagenz: un’indagine su oltre 1.200 studenti trasformata in un GenZ Loyalty […]<\/p>\n","protected":false},"author":3,"featured_media":11338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,1],"tags":[],"class_list":["post-11337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-layout","category-senza-categoria"],"blocksy_meta":[],"acf":[],"yoast_head":"\nIntersections 2025 - Meet Your Future - UniversityBox Agency<\/title>\n<meta name=\"description\" content=\"Intersections 2025: Scopri come UniversityBox ha dimostrato che una Influencer Strategy possa colmare il divario tra istituzioni e GenZ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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