{"id":11373,"date":"2026-06-12T20:26:39","date_gmt":"2026-06-12T18:26:39","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=11373"},"modified":"2026-06-12T20:26:42","modified_gmt":"2026-06-12T18:26:42","slug":"blab-2-the-park","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/blab-2-the-park\/","title":{"rendered":"BLAB 2 THE PARK"},"content":{"rendered":"

Nel marketing universitario contemporaneo, non basta essere presenti: bisogna esserlo nel modo giusto, nel posto giusto e con il messaggio giusto. La media partnership tra UniversityBox e BLAB per l’evento BLAB 2 THE PARK \u00e8 un caso studio che lo dimostra con chiarezza.<\/p>\n\n\n\n

Cos’\u00e8 BLAB 2 THE PARK? Un evento pensato per studenti e giovani professionisti. Un mix di aggregazione culturale, networking e intrattenimento che parla direttamente il linguaggio della Gen Z. UniversityBox ha riconosciuto in questa iniziativa un’opportunit\u00e0 perfetta! Una partnership autentica tra due realt\u00e0 che condividono lo stesso target.<\/p>\n\n\n\n

La strategia implementata ha seguito un modello phygital in tre fasi. Prima dell’evento, i canali CRM proprietari hanno costruito aspettativa e abbassato la barriera all’iscrizione. <\/p>\n\n\n\n

Durante l’evento del 16 aprile 2026, gli asset messi in campo hanno creato un presidio fisico ad alto engagement. <\/p>\n\n\n\n

Il risultato \u00e8 un modello replicabile di GenZ engagement che unisce proximity marketing e community building. Prova che gli studenti non vogliono essere “raggiunti”, ma coinvolti. <\/p>\n\n\n\n

Le partnership che funzionano sono quelle dove entrambi i brand portano valore reale alla community.<\/p>\n\n\n\n

Vuoi replicare questo modello per il tuo brand o evento? Scopri tutti i Case History<\/a> University Box <\/strong><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nel marketing universitario contemporaneo, non basta essere presenti: bisogna esserlo nel modo giusto, nel posto giusto e con il messaggio giusto. La media partnership tra UniversityBox e BLAB per l’evento BLAB 2 THE PARK \u00e8 un caso studio che lo dimostra con chiarezza. Cos’\u00e8 BLAB 2 THE PARK? Un evento pensato per studenti e giovani […]<\/p>\n","protected":false},"author":3,"featured_media":11365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-layout"],"blocksy_meta":[],"acf":[],"yoast_head":"\nBLAB 2 THE PARK - UniversityBox Agency<\/title>\n<meta name=\"description\" content=\"Scopri il case BLAB 2 THE PARK: come UniversityBox ha creato una media partnership phygital conquistando la GenZ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/blab-2-the-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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