{"id":3226,"date":"2018-07-13T18:12:07","date_gmt":"2018-07-13T16:12:07","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=3226"},"modified":"2018-07-13T18:18:35","modified_gmt":"2018-07-13T16:18:35","slug":"facebook-nuovi-adv-con-la-realta-aumentata","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/facebook-nuovi-adv-con-la-realta-aumentata\/","title":{"rendered":"FACEBOOK new ads with augmented reality"},"content":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h1>Facebook, notizia bomba dell&#8217;ultima settimana? Il social sta testando nuovi modi di fare adv, incorporando la realt\u00e0 aumentata negli annunci sul feed.<\/h1>\n<h2>La novit\u00e0: Facebook, ads e realt\u00e0 aumentata.<\/h2>\n<div>Facebook,\u00a0si sa, \u00e8 alla costante ricerca di nuove killer application e innovazioni.<br \/>\nQuante volte vi \u00e8 capitato di essere rincorsi dal remarketing che vi fa vedere succose promozioni relative a quel bellissimo paio di occhiali da sole che tanto volevate trovare sotto l&#8217;albero di Natale? Ma&#8230;che non avete mai comprato online perch\u00e8 &#8220;chiss\u00e0 come mi stanno addosso&#8230;&#8221;<br \/>\nProbabilmente, a Menlo Park c&#8217;\u00e8 qualche feticista degli occhiali che avr\u00e0 avuto esattamente la vostra medesima preoccupazione.<br \/>\nInfatti, la notizia riguarda\u00a0un nuovo formato di adv Facebook con cui <strong>sar\u00e0 possibile per gli utenti provare direttamente su\u00a0loro stessi, tramite filtri MSQRD, i prodotti messi in vendita che compaiono all&#8217;interno del loro feed.<\/strong><\/div>\n<h2>Facebook Ads con Realt\u00e0 Aumentata: \u00e8 tutta farina del suo sacco?<\/h2>\n<div>Probabilmente no. Anzi, questo nuovo formato di adv con realt\u00e0 aumentata non \u00e8 che l&#8217;ennesima feature &#8220;scopiazzata&#8221; -comunque assimilabile ad un processo molto simile- dal cugino alla lontana meno fortunato: Snapchat.<\/div>\n<div>Risale al &#8220;lontano&#8221; 2016 l&#8217;acquisto di MSQRD da parte di Facebook, ma fino ad ora l&#8217;utilizzo di <strong>filtri e realt\u00e0 aumentata<\/strong> \u00e8 sempre stato circoscritto al mondo dell&#8217;intrattenimento utente -salvo rari casi. \u00c8 quindi questo il periodo florido per Facebook e Instagram per rendere tutto ci\u00f2 &#8220;<strong>monetizzabile<\/strong>&#8220;? Di qualche giorno fa, appunto la notizia dell&#8217;introduzione di Shopping nelle stories di Instagram&#8230;ma questa \u00e8 un&#8217;altra stories&#8230; \ud83d\ude42<\/div>\n<h2>Facebook Ads con Realt\u00e0 Aumentata: a che punto siamo?<\/h2>\n<div>Per ora i nuovi formati di adv con Realt\u00e0 Aumentata sono <strong>disponibili solo in USA.<\/strong> Chiaramente, non tutti i brand sono adatti a questo tipo di formati adv, ma ci sono gi\u00e0 i primi nomi succosi di brand -tra tutti\u00a0spiccano quelli fashion- pronti a fare a spallate per divenire beta-tester e aprire il mercato. Quali? Giusto un paio: Sephora, Wayfair, Michael Kors e Pottery Barn sono solo alcuni degli innovatori candidati.<\/div>\n<div>Cosa ne pensate? Siamo di fronte ad una <strong>svolta innovativa che rivoluziona il way-to-buy digitale<\/strong> o<strong> il mercato non \u00e8 ancora pronto ad accogliere questa novit\u00e0?<\/strong><br \/>\nE ancora: non sar\u00e0 questo nuovo processo troppo limitato ad una ristretta categoria di prodotti?<br \/>\nLasciamo ai tester americani l&#8217;ardua sentenza. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Facebook, notizia bomba dell&#8217;ultima settimana? Il social sta testando nuovi modi di fare adv, incorporando la realt\u00e0 aumentata negli annunci sul feed. La novit\u00e0: Facebook, ads e realt\u00e0 aumentata. Facebook,\u00a0si sa, \u00e8 alla costante ricerca di nuove killer application e innovazioni. Quante volte vi \u00e8 capitato di essere rincorsi dal remarketing che vi fa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[52,53,49,51,54,50],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-ads","tag-adv","tag-digital","tag-facebook","tag-instagram","tag-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/facebook-nuovi-adv-con-la-realta-aumentata\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Facebook, notizia bomba dell&#8217;ultima settimana? Il social sta testando nuovi modi di fare adv, incorporando la realt\u00e0 aumentata negli annunci sul feed. La novit\u00e0: Facebook, ads e realt\u00e0 aumentata. Facebook,\u00a0si sa, \u00e8 alla costante ricerca di nuove killer application e innovazioni. Quante volte vi \u00e8 capitato di essere rincorsi dal remarketing che vi fa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/facebook-nuovi-adv-con-la-realta-aumentata\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T16:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-13T16:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Rho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Rho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/\"},\"author\":{\"name\":\"Riccardo Rho\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/bcf6200f57fb50896238838af750a05c\"},\"headline\":\"FACEBOOK nuovi adv con la realt\u00e0 aumentata\",\"datePublished\":\"2018-07-13T16:12:07+00:00\",\"dateModified\":\"2018-07-13T16:18:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/facebook_ar.0.png\",\"keywords\":[\"ads\",\"adv\",\"digital\",\"facebook\",\"instagram\",\"news\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/\",\"name\":\"FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/facebook_ar.0.png\",\"datePublished\":\"2018-07-13T16:12:07+00:00\",\"dateModified\":\"2018-07-13T16:18:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/facebook_ar.0.png\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/facebook_ar.0.png\",\"caption\":\"Facebook lancia nuovi formati adv basati sulla Realt\u00e0 Aumentata\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/facebook-nuovi-adv-con-la-realta-aumentata\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FACEBOOK nuovi adv con la realt\u00e0 aumentata\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/bcf6200f57fb50896238838af750a05c\",\"name\":\"Riccardo Rho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"caption\":\"Riccardo Rho\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/riccardo-rhouniversitybox-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/facebook-nuovi-adv-con-la-realta-aumentata\/","og_locale":"en_GB","og_type":"article","og_title":"FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency","og_description":"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Facebook, notizia bomba dell&#8217;ultima settimana? Il social sta testando nuovi modi di fare adv, incorporando la realt\u00e0 aumentata negli annunci sul feed. La novit\u00e0: Facebook, ads e realt\u00e0 aumentata. Facebook,\u00a0si sa, \u00e8 alla costante ricerca di nuove killer application e innovazioni. Quante volte vi \u00e8 capitato di essere rincorsi dal remarketing che vi fa [&hellip;]","og_url":"https:\/\/corporate.universitybox.com\/en\/facebook-nuovi-adv-con-la-realta-aumentata\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2018-07-13T16:12:07+00:00","article_modified_time":"2018-07-13T16:18:35+00:00","og_image":[{"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png","width":1,"height":1,"type":"image\/png"}],"author":"Riccardo Rho","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Riccardo Rho","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/"},"author":{"name":"Riccardo Rho","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/bcf6200f57fb50896238838af750a05c"},"headline":"FACEBOOK nuovi adv con la realt\u00e0 aumentata","datePublished":"2018-07-13T16:12:07+00:00","dateModified":"2018-07-13T16:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png","keywords":["ads","adv","digital","facebook","instagram","news"],"articleSection":["News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/","url":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/","name":"FACEBOOK nuovi adv con la realt\u00e0 aumentata - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png","datePublished":"2018-07-13T16:12:07+00:00","dateModified":"2018-07-13T16:18:35+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2018\/07\/facebook_ar.0.png","caption":"Facebook lancia nuovi formati adv basati sulla Realt\u00e0 Aumentata"},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/facebook-nuovi-adv-con-la-realta-aumentata\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"FACEBOOK nuovi adv con la realt\u00e0 aumentata"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/bcf6200f57fb50896238838af750a05c","name":"Richard Rho","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","caption":"Riccardo Rho"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/riccardo-rhouniversitybox-com\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":5,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":3235,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/3226\/revisions\/3235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/3228"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}