{"id":3421,"date":"2018-07-30T17:53:45","date_gmt":"2018-07-30T15:53:45","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=3421"},"modified":"2018-07-30T17:53:45","modified_gmt":"2018-07-30T15:53:45","slug":"differenza-tra-brand-lover-e-influencer","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/differenza-tra-brand-lover-e-influencer\/","title":{"rendered":"THE DIFFERENCE BETWEEN A BRAND LOVER AND AN INFLUENCER"},"content":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

E\u2019 pi\u00f9 importante, per un brand, investire su un influencer famoso in grado di raggiungere milioni di utenti o su una squadra di brand lover con un pubblico pi\u00f9 ridotto ma di qualit\u00e0?<\/h1>\n

Quasi tutti gli esperti di marketing conoscono il funnel marketing<\/strong>. Riassumendolo in poche parole: investendo in brand awareness si crea l\u2019interesse del consumatore, alimentando il desiderio di possedere il prodotto per portare poi il consumatore a diventare un nuovo cliente.<\/p>\n

Oggi sempre di pi\u00f9 si utilizzano gli influencer<\/strong> per creare awareness, soprattutto per la crescita esponenziale dell\u2019utilizzo del web e dei social. Ma credo che gli influencer, per quanto efficaci e potenti, mantengano sempre la struttura del funnel intatta, spostando solo gli investimenti da tv, ooh e digital display a campagne di influencer marketing.<\/p>\n

 <\/p>\n

Ora mi pongo alcune domande\u2026<\/p>\n

QUALE \u00c8 LA VERA DIFFERENZA TRA UN BRAND LOVER E UN INFLUENCER?<\/h2>\n

L\u2019influencer<\/strong>, si sa, attraverso i social network raggiunge un gran numero di persone, molto spesso per\u00f2 il target che raggiunge non \u00e8 verticale e definito, ma variegato e dispersivo.
\nIl brand lover<\/strong> \u00e8 sicuramente pi\u00f9 difficile tra trovare, indubbiamente meno famoso e popolare ma probabilmente \u00e8 quello pi\u00f9 efficace per condizionare la propria cerchia di contatti e soprattutto generare nuovi clienti.
\nE io credo che sia meglio intercettare 100 potenziali clienti in target che 1 milione di utenti distratti e non in target<\/strong>.<\/p>\n

 <\/p>\n

POSSIAMO DEFINIRE UN BRAND LOVER CON IL TERMINE MICRO-INFLUENCER?<\/h2>\n

Io credo proprio di si. E credo anche che nel suo \u201cpiccolo\u201d sia pi\u00f9 credibile, verticale e persuasivo di un big-influencer, e che il suo coinvolgimento e interazione con il suo pubblico sia inversamente proporzionale al numero di follower che ha sui propri canali.<\/p>\n

 <\/p>\n

QUALE SAR\u00c0 IL FUTURO DELL\u2019INFLUENCER MARKETING?<\/h2>\n

Come anticipa questo interessante articolo di Forbes<\/strong><\/a>, l\u2019attenzione dei brand verso i brand lover e i micro-influencer<\/strong> sta crescendo sempre di pi\u00f9 perch\u00e9 essi sono in grado di creare relazioni pi\u00f9 dirette e genuine con il proprio pubblico. Io credo quindi che una campagna vincente di influencer marketing abbia bisogno sia di un big influencer in grado di raggiungere un\u2019ampia audience, ma anche di una squadra di brand lover, selezionati tra i propri clienti pi\u00f9 fedeli e in linea con il proprio target e brand.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] E\u2019 pi\u00f9 importante, per un brand, investire su un influencer famoso in grado di raggiungere milioni di utenti o su una squadra di brand lover con un pubblico pi\u00f9 ridotto ma di qualit\u00e0? Quasi tutti gli esperti di marketing conoscono il funnel marketing. Riassumendolo in poche parole: investendo in brand awareness si crea l\u2019interesse […]<\/p>\n","protected":false},"author":10,"featured_media":3422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[63,60,59,62,61],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-awareness","tag-brand-lover","tag-influencer","tag-influencer-marketing","tag-micro-influencer"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"\nLA DIFFERENZA TRA UN BRAND LOVER E UN INFLUENCER - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/differenza-tra-brand-lover-e-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA DIFFERENZA TRA UN BRAND LOVER E UN INFLUENCER - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] E\u2019 pi\u00f9 importante, per un brand, investire su un influencer famoso in grado di raggiungere milioni di utenti o su una squadra di brand lover con un pubblico pi\u00f9 ridotto ma di qualit\u00e0? 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