{"id":4492,"date":"2019-12-03T18:16:01","date_gmt":"2019-12-03T17:16:01","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4492"},"modified":"2019-12-03T18:16:01","modified_gmt":"2019-12-03T17:16:01","slug":"il-guerrilla-marketing-convince-ancora","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/il-guerrilla-marketing-convince-ancora\/","title":{"rendered":"Guerrilla marketing still convinces"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An unconventional form of marketing that uses low-cost, physical and digital tools to optimize results. This is how it can be defined <\/span><b>guerilla marketing<\/b><span style=\"font-weight: 400;\">, a mix of unconventional, high-impact communication methods to help brands and companies achieve traditional goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Guerrilla Marketing in Italy: The Case of UniversityBox and Vueling\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A recent, successful case history in the field of <\/span><b>guerilla marketing<\/b><span style=\"font-weight: 400;\">? This is the one implemented by the student agency UniversityBox for the airline Vueling in May 2019. To promote the brand and the different destinations of the airline through actions of <\/span><b>guerrilla marketing in Italy<\/b><span style=\"font-weight: 400;\">, 60x160 totems were positioned in the areas with the highest attendance and passage of university students, such as study rooms, corridors, refreshment areas, residences, of the main Roman universities (Roma 3, Tor Vergata, Sapienza). Already in 2014 the student agency had arranged street guerrilla actions for the brand in many Italian cities: <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/portfolio_item\/vueling-ambassador\/\"><span style=\"font-weight: 400;\">an innovative case history<\/span><\/a><span style=\"font-weight: 400;\">, proving that UniversityBox is the right agency to intercept the target of university students, among others <\/span><b>Millennials<\/b><span style=\"font-weight: 400;\"> And <\/span><b>Generation Z<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">More examples of successful guerrilla marketing\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Roads, benches, walls, even the human body: these are the main means used in the initiatives of <\/span><b>guerilla marketing<\/b><span style=\"font-weight: 400;\"> low cost, but capable of obtaining maximum visibility with minimum investment, and of creating a virtuous and viral word of mouth also online. Others <\/span><b>examples of guerrilla marketing<\/b><span style=\"font-weight: 400;\"> winners? To launch the Falling Skies series on Sky, the Fox channel recreated crop circles in the countryside near Guidonia, in Lazio, attracting the attention of ufologists and mystery experts and enthusiasts. For the debut of a new store near the Duomo in Milan, the Europ Assistance company brought a yellow submarine to the surface in one of the busiest streets of the Lombard capital. Do you want to organize guerrilla marketing actions for your campaign and reach the target of university students? <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">Contact the student agency UniversityBox<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Una forma di marketing non convenzionale che sfrutta strumenti a basso costo, fisici e digitali, per ottimizzare i risultati. Cos\u00ec pu\u00f2 essere definito il guerrilla marketing, un mix di modalit\u00e0 di comunicazione non convenzionali ad alto impatto per far raggiungere obiettivi tradizionali a marchi e aziende.\u00a0 Guerrilla marketing in Italia: il caso di UniversityBox e [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[85,87,86],"class_list":["post-4492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-marketing-innovativo","tag-marketing-per-giovani","tag-street-guerrilla"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Guerrilla marketing convince ancora - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/il-guerrilla-marketing-convince-ancora\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Guerrilla marketing convince ancora - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Una forma di marketing non convenzionale che sfrutta strumenti a basso costo, fisici e digitali, per ottimizzare i risultati. Cos\u00ec pu\u00f2 essere definito il guerrilla marketing, un mix di modalit\u00e0 di comunicazione non convenzionali ad alto impatto per far raggiungere obiettivi tradizionali a marchi e aziende.\u00a0 Guerrilla marketing in Italia: il caso di UniversityBox e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/il-guerrilla-marketing-convince-ancora\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-03T17:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Il Guerrilla marketing convince ancora\",\"datePublished\":\"2019-12-03T17:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Il-Guerrilla-marketing-convince-ancora.jpg\",\"keywords\":[\"marketing innovativo\",\"marketing per giovani\",\"street guerrilla\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/\",\"name\":\"Il Guerrilla marketing convince ancora - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Il-Guerrilla-marketing-convince-ancora.jpg\",\"datePublished\":\"2019-12-03T17:16:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Il-Guerrilla-marketing-convince-ancora.jpg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Il-Guerrilla-marketing-convince-ancora.jpg\",\"width\":800,\"height\":600,\"caption\":\"Il Guerrilla marketing convince ancora\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/il-guerrilla-marketing-convince-ancora\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il Guerrilla marketing convince ancora\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\",\"name\":\"Paola Milan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"caption\":\"Paola Milan\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/paola-milan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il Guerrilla marketing convince ancora - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/il-guerrilla-marketing-convince-ancora\/","og_locale":"en_GB","og_type":"article","og_title":"Il Guerrilla marketing convince ancora - UniversityBox Agency","og_description":"Una forma di marketing non convenzionale che sfrutta strumenti a basso costo, fisici e digitali, per ottimizzare i risultati. Cos\u00ec pu\u00f2 essere definito il guerrilla marketing, un mix di modalit\u00e0 di comunicazione non convenzionali ad alto impatto per far raggiungere obiettivi tradizionali a marchi e aziende.\u00a0 Guerrilla marketing in Italia: il caso di UniversityBox e [&hellip;]","og_url":"https:\/\/corporate.universitybox.com\/en\/il-guerrilla-marketing-convince-ancora\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2019-12-03T17:16:01+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg","type":"image\/jpeg"}],"author":"Paola Milan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paola Milan","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/"},"author":{"name":"Paola Milan","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4"},"headline":"Il Guerrilla marketing convince ancora","datePublished":"2019-12-03T17:16:01+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/"},"wordCount":323,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg","keywords":["marketing innovativo","marketing per giovani","street guerrilla"],"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/","url":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/","name":"Il Guerrilla marketing convince ancora - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg","datePublished":"2019-12-03T17:16:01+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Il-Guerrilla-marketing-convince-ancora.jpg","width":800,"height":600,"caption":"Il Guerrilla marketing convince ancora"},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/il-guerrilla-marketing-convince-ancora\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"Il Guerrilla marketing convince ancora"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4","name":"Paola Milan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","caption":"Paola Milan"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/paola-milan\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/4492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=4492"}],"version-history":[{"count":1,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/4492\/revisions"}],"predecessor-version":[{"id":4495,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/4492\/revisions\/4495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/4493"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=4492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=4492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=4492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}