{"id":4497,"date":"2019-12-16T11:20:32","date_gmt":"2019-12-16T10:20:32","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4497"},"modified":"2019-12-16T11:20:32","modified_gmt":"2019-12-16T10:20:32","slug":"esperienze-phygital-il-comportamento-di-millennials-e-generazione-z","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/esperienze-phygital-il-comportamento-di-millennials-e-generazione-z\/","title":{"rendered":"Phygital Experiences: Millennials and Generation Z Behavior"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More and more companies and brands are aiming to conquer young Millennial and Generation Z consumers through <\/span><b>phygital<\/b><span style=\"font-weight: 400;\">: this expression (physical + digital) refers to the integration between the physical, brick-and-mortar store and the virtual world, just a click away, increasingly interconnected even in shopping experiences.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Successful Phygital: A Winning Case\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most representative examples of marketing success <\/span><b>phygital<\/b><span style=\"font-weight: 400;\"> is the one implemented by a giant like Amazon, leader in online sales. Two important steps, in view of <\/span><b>phygital<\/b><span style=\"font-weight: 400;\">, were the opening of its pop-up stores and the acquisition of \u201cphysical\u201d and long-known companies, for example Whole Foods, specialized in the distribution of natural food products in the USA. In this way, Amazon has allowed its customers to choose, communicate, order, receive, pay on the channel they prefer, physical, digital or both. <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/omnicanalita-tra-millennials-e-generazione-z\/\"><span style=\"font-weight: 400;\">Purchasing habits and needs<\/span><\/a><span style=\"font-weight: 400;\"> of Millennials and Generation Z kids are revolutionizing the approach of many companies. Turn to a student agency like UniversityBox, with a student platform of 300k enrolled students and 2,000 operational ambassadors, to communicate products and services and to make experiences live.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Millennials and Gen Z Like Most About Phygital\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another example of campaigns of <\/span><b>phygital<\/b><span style=\"font-weight: 400;\"> marketing is that of Tesco, which reproduced the shelves of a supermarket on commuter trains by offering the possibility of choosing the products to buy by scanning a QR Code and then having the shopping delivered to your home. The idea of 1-800 Flowers was also successful, which transformed birthday thoughts sent via Facebook into bouquets of real flowers to be delivered to the home of the celebrant at the end of the day. Phygital is the best way to satisfy a demanding, hyper-connected consumer who seeks to satisfy their needs through multiple platforms, as is the case of Millennials and Generation Z: young consumers who seek, even when purchasing a product or service, immediacy, immersion and interaction, reality. Are you a company and are you looking for some highly innovative marketing initiatives for university students? <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">Contact University Box<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Sempre di pi\u00f9 aziende e marchi puntano a conquistare i giovani consumatori Millennials e Generazione Z attraverso il phygital: con questa espressione (physical + digital) si fa riferimento all\u2019integrazione tra il negozio fisico, di mattoni, e il mondo virtuale, a portata di click, sempre pi\u00f9 interconnessi anche nelle esperienze dello shopping.\u00a0 Phygital di successo: un [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[88,89,90],"class_list":["post-4497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-acquisti-millennials","tag-consumi-generazione-z","tag-shopping"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esperienze phygital: il comportamento di Millennials e Generazione Z - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/esperienze-phygital-il-comportamento-di-millennials-e-generazione-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esperienze phygital: il comportamento di Millennials e Generazione Z - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Sempre di pi\u00f9 aziende e marchi puntano a conquistare i giovani consumatori Millennials e Generazione Z attraverso il phygital: con questa espressione (physical + digital) si fa riferimento all\u2019integrazione tra il negozio fisico, di mattoni, e il mondo virtuale, a portata di click, sempre pi\u00f9 interconnessi anche nelle esperienze dello shopping.\u00a0 Phygital di successo: un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/esperienze-phygital-il-comportamento-di-millennials-e-generazione-z\/\" \/>\n<meta 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