{"id":4522,"date":"2019-12-24T09:32:12","date_gmt":"2019-12-24T08:32:12","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4522"},"modified":"2019-12-24T09:32:12","modified_gmt":"2019-12-24T08:32:12","slug":"customer-journey-dei-millennials","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/customer-journey-dei-millennials\/","title":{"rendered":"Customer Journey of Millennials"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">They think more about purchases in the \u201cphysical\u201d point of sale, but they have a strong impulse regarding what to do online. These are just a couple of characteristics of young consumers under 30. How has the so-called <\/span><b>customer journey<\/b><span style=\"font-weight: 400;\">What does this term mean?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Millennials and Generation Z Customer Journey\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><b>customer journey<\/b><span style=\"font-weight: 400;\"> It is a marketing path that includes all the points of contact \u2013 a \u201cjourney\u201d, in fact \u2013 between a consumer and a company or brand, a product or service. It also includes moments of direct interaction between the customer and the company and also indirect contacts, for example online, with blogs and social media. What does the <\/span><b>Millennials and Generation Z customer journey<\/b><span style=\"font-weight: 400;\">? It indicates that they are consumers who are carefully informed, prefer to have adequate after-sales assistance and move from online to offline without discontinuity. Do you want to involve university students in the new purchasing experience of your store? <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/about-us\/\"><span style=\"font-weight: 400;\">Contact a student agency<\/span><\/a><span style=\"font-weight: 400;\"> specialized in these targets and expert like UniversityBox.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customer journey: the Asos case with University Box\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The analyses carried out on the <\/span><b>customer journey<\/b><span style=\"font-weight: 400;\"> of Millennials and Generation Z highlight that shopping experiences are sought as a new way to engage with a product, service and brand based on factors such as content, the possibility of sharing it, co-creation of it and conversation about it. A successful example on <\/span><b>customer journey<\/b><span style=\"font-weight: 400;\"> among Millennials and Generation Z kids it is the<\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/portfolio_item\/asos-ambassador\/\"><span style=\"font-weight: 400;\">Asos initiative with UniversityBox<\/span><\/a><span style=\"font-weight: 400;\"> made in May 2019: students had to register on the e-commerce site with their institutional email to get a 10% discount on any order until graduation. Do you want to know the gift that was reserved for those who participated? And know what was the purpose of this brand ambassador activity? <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">Contact UniversityBox<\/span><\/a><span style=\"font-weight: 400;\">, specialized in the student target and in innovative marketing initiatives for this consumer segment.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Riflettono di pi\u00f9 sugli acquisti nel punto vendita \u201cfisico\u201d, ma hanno un forte impulso per quanto riguarda quello da effettuare online. Sono solo un paio di caratteristiche dei giovani consumatori under 30. Com\u2019\u00e8 cambiata, rispetto ai genitori e ai nonni, la cosiddetta customer journey? Che cosa indica questo termine?\u00a0 Customer journey di Millennials e Generazione [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[91,92],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-abitudini-di-acquisto-giovani","tag-consumatori-giovani"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey dei Millennials - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/customer-journey-dei-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey dei Millennials - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Riflettono di pi\u00f9 sugli acquisti nel punto vendita \u201cfisico\u201d, ma hanno un forte impulso per quanto riguarda quello da effettuare online. 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