{"id":4534,"date":"2019-12-30T17:49:30","date_gmt":"2019-12-30T16:49:30","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4534"},"modified":"2019-12-30T17:49:30","modified_gmt":"2019-12-30T16:49:30","slug":"inbound-marketing-cose-e-perche-e-una-strategia-vincente","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\/","title":{"rendered":"Inbound Marketing: What It Is and Why It&#039;s a Winning Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the best ways to attract Millennials and Gen Zers as potential customers is to make sure they know and appreciate what a brand or company does. Here&#039;s <\/span><b>What is inbound marketing?<\/b><span style=\"font-weight: 400;\">, or a set of digital strategies that allow us to offer content created specifically for young people, capable of satisfying their needs in everyday life.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Inbound Marketing, Millennials and Generation Z\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To those who ask <\/span><b>things <\/b><span style=\"font-weight: 400;\">the<\/span><b>inbound marketing<\/b><span style=\"font-weight: 400;\"> we can answer that it consists of a real method to capture the attention of a specific target of consumers. What does it consist of? With inbound marketing, personalized online content is created \u2013 web pages, blogs, videos \u2013 and optimized to appear at the top of search engines like Google and linked to a specific context, which helps to attract visitors online and on social platforms. Are you a company or a brand and are you aiming to carry out inbound marketing initiatives for Millennials and Generation Z? These are the targets addressed by <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/our-expertise\/aree-dintervento\/marketing\/\"><span style=\"font-weight: 400;\">Student Agency University Box<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Inbound Marketing: What Millennials and Post Millennials Like\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Millennials and the kids of the next generation, the Z, the so-called Centennials, love to experiment with new things by letting themselves be guided by what other users write online on blogs, comments, reviews. In addition to understanding <\/span><b>What is inbound marketing?<\/b><span style=\"font-weight: 400;\">, which develops types of content like those just listed, it is worth understanding why it is so effective on young people born between 1981 and 1995. What Millennials and Post Millennials like about a similar way of relating to them by companies and brands is that each of them, in this context, feels part of a large virtual family in which they express opinions and have an active role. Do you need to communicate better with a target like that of 18 to 30 year olds? Rely on a qualified and competent reality in the sector like the student agency University Box. <\/span><a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">Contact her now<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno dei modi migliori per attirare Millennials e ragazzi della Generazione Z, in quanto potenziali clienti, \u00e8 fare in modo che conoscano e apprezzino l\u2019attivit\u00e0 di un marchio o di un\u2019azienda. Ecco cos\u2019\u00e8 l\u2019inbound marketing, ovvero un insieme di strategie digitali che consentono di offrire contenuti creati su misura per i ragazzi, in grado di [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing: cos&#039;\u00e8 e perch\u00e9 \u00e8 una strategia vincente - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing: cos&#039;\u00e8 e perch\u00e9 \u00e8 una strategia vincente - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Uno dei modi migliori per attirare Millennials e ragazzi della Generazione Z, in quanto potenziali clienti, \u00e8 fare in modo che conoscano e apprezzino l\u2019attivit\u00e0 di un marchio o di un\u2019azienda. Ecco cos\u2019\u00e8 l\u2019inbound marketing, ovvero un insieme di strategie digitali che consentono di offrire contenuti creati su misura per i ragazzi, in grado di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-30T16:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2019\/12\/Inbound-marketing-cos\u00e8-e-perch\u00e9-\u00e8-una-strategia-vincente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Inbound marketing: cos&#8217;\u00e8 e perch\u00e9 \u00e8 una strategia vincente\",\"datePublished\":\"2019-12-30T16:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Inbound-marketing-cos\u00e8-e-perch\u00e9-\u00e8-una-strategia-vincente.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/inbound-marketing-cose-e-perche-e-una-strategia-vincente\\\/\",\"name\":\"Inbound marketing: cos'\u00e8 e perch\u00e9 \u00e8 una strategia vincente - 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