{"id":4790,"date":"2020-03-02T15:14:02","date_gmt":"2020-03-02T14:14:02","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4790"},"modified":"2020-11-30T15:40:12","modified_gmt":"2020-11-30T14:40:12","slug":"la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\/","title":{"rendered":"Millennials&#039; Loss of Concentration: Visual Storytelling"},"content":{"rendered":"<p>It is becoming increasingly difficult for brands and companies to capture the attention of Millennials. Young people born between 1980 and 1995 and even more so the following generation, the so-called Generation Z, are very demanding and aware consumers. The marketing levers that have an impact on them are few and targeted. An example is the <strong>visual storytelling<\/strong>, in addition to other forms of digital communication aimed at segments of the population accustomed to using mobile devices and who frequently change their opinions in terms of brands and purchases.<\/p>\n<h2>Digital storytelling: what does it consist of?<\/h2>\n<p>Recent research has shown that in just a few years we have gone from an attention span of 12 seconds to the current 8 seconds. This is the average time a user concentrates on social networks. This is why content marketing strategies such as <strong>visual storytelling<\/strong>. Visual content is the format that is best able to capture moments. Messages of the <strong>digital storytelling<\/strong>, where words are integrated with videos, graphics, maps and animations, allow you to convey any type of content in a clear, concise and, above all, easy to remember way.<\/p>\n<h2>Video storytelling: the visual story<\/h2>\n<p>In the communication strategy that brands and companies do online, it is essential to transmit targeted and useful content, which includes various types of images and videos with a strong impact. The material that falls within the in <strong>visual storytelling<\/strong> must be able to immediately arouse the interest of those who view it in a few seconds. An example of <strong>video storytelling<\/strong> successful? For example <a href=\"https:\/\/corporate.universitybox.com\/en\/portfolio_item\/goldenpoint\/\">the initiative<\/a> by Goldenpoint Company in collaboration with Universitybox, with the creation and sharing of outfits with the brand&#039;s clothes and accessories on the social pages most used by the university target. Do you want more information on this type of strategy? Contact the specialized agency <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\">University box<\/a>, a leader in student marketing for Millennials and Generation Z since 2001.<\/p>","protected":false},"excerpt":{"rendered":"<p>Per brand e aziende catturare l\u2019attenzione dei Millennials risulta sempre pi\u00f9 difficile. I giovani nati tra il 1980 e il 1995 e ancor pi\u00f9 la generazione successiva, la cosiddetta Generazione Z, sono consumatori molto esigenti e consapevoli. Le leve di marketing che hanno presa su di loro sono poche e mirate. Un esempio \u00e8 lo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[104,103,97],"class_list":["post-4790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-digital-marketing","tag-generazione-z","tag-millennials"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La perdita di concentrazione dei Millennials: il visual storytelling - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La perdita di concentrazione dei Millennials: il visual storytelling - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Per brand e aziende catturare l\u2019attenzione dei Millennials risulta sempre pi\u00f9 difficile. I giovani nati tra il 1980 e il 1995 e ancor pi\u00f9 la generazione successiva, la cosiddetta Generazione Z, sono consumatori molto esigenti e consapevoli. Le leve di marketing che hanno presa su di loro sono poche e mirate. Un esempio \u00e8 lo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T14:14:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-30T14:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2020\/03\/storytelling-visual.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"La perdita di concentrazione dei Millennials: il visual storytelling\",\"datePublished\":\"2020-03-02T14:14:02+00:00\",\"dateModified\":\"2020-11-30T14:40:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/storytelling-visual.png\",\"keywords\":[\"digital marketing\",\"Generazione Z\",\"Millennials\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/la-perdita-di-concentrazione-dei-millenials-il-visual-storytelling\\\/\",\"name\":\"La perdita di concentrazione dei Millennials: il visual storytelling - 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