{"id":4858,"date":"2020-06-03T12:32:39","date_gmt":"2020-06-03T10:32:39","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4858"},"modified":"2020-06-03T12:32:39","modified_gmt":"2020-06-03T10:32:39","slug":"aumentare-brand-awareness-and-positioning-tramite-roadshows","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/aumentare-brand-awareness-and-positioning-tramite-roadshows\/","title":{"rendered":"Increase brand awareness and positioning through roadshows"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Among the main marketing levers adopted by brands to become increasingly visible and recognized in the target audience are the <b>brand awareness and positioning<\/b>. These are strategies designed to spread and strengthen the brand image through large-scale traveling events. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Brand awareness, the meaning: recognisability of a brand <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">There are different ways of <b>brand awareness and positioning<\/b> that a brand can exploit to make itself known to the segment of consumers it wants to reach. What is meant when we talk about <b>brand awareness? The meaning<\/b> of the expression refers to the degree of brand awareness by the public, expressed by the percentage of target consumers who remember the brand. It also has to do with the ability of the consumers themselves to remember it and connect it to the products and services offered by a company. Among the strategies devised by the specialized agency Universitybox through its portal of exclusive and tailor-made advantages and experiences for university students are the <a href=\"https:\/\/corporate.universitybox.com\/en\/our-expertise\/i-nostri-mezzi\/universitybox-tour\/\"><span class=\"s2\">roadshows<\/span><\/a>, which take place directly on the territory. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">How to Increase Brand Awareness <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">To work on <b>brand awareness and positioning of a brand<\/b> There are not only commercials, print ads, banners, posters and other traditional advertising media. For <b>increase brand awareness<\/b> of a company at Millennials and Centennials who attend Italian universities, roadshows allow you to communicate the brand experience to a wider audience than what could have been hosted in an event organized in a single location. Discover how Universitybox tours, set at two specific times of the year, affect consumers on an emotional level in an intimate, personal and engaging way. Expand the pool of your potential customers to the university target in which the Universitybox agency, active in the sector for over sixteen years, specializes. <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span class=\"s2\">Contact her<\/span><\/a>. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tra le leve di marketing principali adottate dai marchi per diventare sempre pi\u00f9 visibili e riconosciuti nel target di riferimento ci sono il brand awareness and positioning. Si tratta di strategie pensate per diffondere e rafforzare l\u2019immagine del marchio attraverso eventi itineranti di ampia portata. Brand awareness, il significato: riconoscibilit\u00e0 di un marchio Sono diverse [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[120,119],"class_list":["post-4858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-edutainment","tag-tour"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumentare brand awareness and positioning, tramite roadshows - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/aumentare-brand-awareness-and-positioning-tramite-roadshows\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumentare brand awareness and positioning, tramite roadshows - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Tra le leve di marketing principali adottate dai marchi per diventare sempre pi\u00f9 visibili e riconosciuti nel target di riferimento ci sono il brand awareness and positioning. Si tratta di strategie pensate per diffondere e rafforzare l\u2019immagine del marchio attraverso eventi itineranti di ampia portata. 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