{"id":4880,"date":"2020-06-22T12:03:27","date_gmt":"2020-06-22T10:03:27","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4880"},"modified":"2020-06-22T12:03:27","modified_gmt":"2020-06-22T10:03:27","slug":"generazione-z-e-moda-acquisti-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-moda-acquisti-durante-la-pandemia\/","title":{"rendered":"Gen Z and Fashion: Shopping During the Pandemic"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">What do Post Millennials prefer when it comes to fashion purchases? What kind of relationship is there between <b>Generation Z and Fashion<\/b>? We are talking about kids born between the mid-90s and the mid-2000s. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Gen Z Fashion Shopping: What Young People Like<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">The comfort of streetwear, combined with the sophistication of accessible luxury. According to market studies, it seems that the relationship between <b>Generation Z and Fashion<\/b> develop along similar directions. Sportswear and non-sportswear, mix and match, brands that express authenticity and promote diversity as a value, through ambassadors who reflect it and are its symbol: these are the factors that most influence the <b>Gen Z fashion shopping<\/b>. Ethics and aesthetics, for today&#039;s kids, go hand in hand. Are you interested in communicating some initiative or your reality to this target? Do you want to know what the best marketing levers are for your sector of expertise? Contact us <a href=\"https:\/\/corporate.universitybox.com\/en\/about-us\/\"><span class=\"s2\">Universitybox Agency<\/span><\/a>, specialized in student marketing for over sixteen years. <\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\">Asos and Generation Z: The Relationship with E-Commerce <\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Most of the purchases, as far as <b>fashion and Generation Z<\/b>, happens online, through interactive e-commerce platforms. Furthermore, social media are also starting to be used for shopping. Post Millennials are further away from companies and closer to acquaintances and influencers who, rather than recommending products and services, tell and share an experience related to them. University students also buy a lot online in the fashion sector, as demonstrated by the success of fashion e-commerce <b>Asos for Gen Z<\/b>, not only through a wide and varied showcase of offers, but also and above all through discounts, promotions and ambassadors. Are you interested in reaching Millennials and iGen kids, to make your company or brand known? Do you want to know how their preferences in fashion and other sectors are changing? <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span class=\"s2\">Contact<\/span><\/a> the student marketing agency Universitybox. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Cosa preferiscono, in fatto di acquisti fashion, i Post Millennials? Che tipo di relazione c\u2019\u00e8 tra Generazione Z e moda? Stiamo parlando dei ragazzi nati tra la met\u00e0 degli Anni \u201890 e la met\u00e0 dei 2000. Acquisti di moda della Gen Z: che cosa piace ai giovani Il comfort dello streetwear, abbinato alla ricercatezza del [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[130,132,131],"class_list":["post-4880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-abbigliamento","tag-post-millennials","tag-shopping-online"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generazione Z e moda: acquisti durante la pandemia - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-moda-acquisti-durante-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generazione Z e moda: acquisti durante la pandemia - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Cosa preferiscono, in fatto di acquisti fashion, i Post Millennials? Che tipo di relazione c\u2019\u00e8 tra Generazione Z e moda? Stiamo parlando dei ragazzi nati tra la met\u00e0 degli Anni \u201890 e la met\u00e0 dei 2000. Acquisti di moda della Gen Z: che cosa piace ai giovani Il comfort dello streetwear, abbinato alla ricercatezza del [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-moda-acquisti-durante-la-pandemia\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T10:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2020\/06\/Generazione-Z-e-moda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Generazione Z e moda: acquisti durante la pandemia\",\"datePublished\":\"2020-06-22T10:03:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/\"},\"wordCount\":331,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Generazione-Z-e-moda.jpg\",\"keywords\":[\"abbigliamento\",\"Post Millennials\",\"shopping online\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-moda-acquisti-durante-la-pandemia\\\/\",\"name\":\"Generazione Z e moda: acquisti durante la pandemia - 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