{"id":4898,"date":"2020-07-07T15:15:25","date_gmt":"2020-07-07T13:15:25","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4898"},"modified":"2020-07-07T15:32:42","modified_gmt":"2020-07-07T13:32:42","slug":"a-settembre-si-torna-in-universita-cosa-puo-fare-una-student-agency","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/a-settembre-si-torna-in-universita-cosa-puo-fare-una-student-agency\/","title":{"rendered":"University reopening in September: what UniversityBox student agency can do"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Italian universities will reopen in mid-September, like schools and high schools. There will be 1.7 million students who will return to university classrooms. Most of the teaching activities will take place in person. Only a part, however, will continue online and it will be there that <b>we will be ready to welcome Generation Z.<\/b><\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Digital Marketing for Millennials and Gen Z <\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">During the lockdown, teaching activities, seminars and webinars were held entirely online. Even with the \u201cphysical\u201d return to university classrooms, distance learning and digital platforms will continue. During the period of mandatory closures, web services, from e-commerce to streaming, recorded a surge in transactions, views and turnover. <\/span><\/p>\n<h2>UniversityBox student agency: digital first<\/h2>\n<p class=\"p1\"><span class=\"s1\"><b>UniversityBox has not stopped <\/b>and has never stopped its digital initiatives. Indeed, the student agency has expanded its offering with:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">LinkedIN and Google ADV campaigns<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">integrated communication projects tailored for brands and companies <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Vertical platform on the University target for the promotion of discounts and exclusive services on the target<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Dem and dedicated newsletters<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">influencer marketing and digital research activities.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Want to reach Millennials and Gen Z with your brand? Write to us!<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Guerrilla Marketing and Tabular: University Network<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">In view of the return to in-person learning at university campuses from autumn 2020, University Box proposes <b>University Network<\/b>: born as a traditional means of brand awareness, it is now chosen by the partners of the specialized agency to generate leads, push sales, incentivize product and service activations, increase foot traffic to points of sale. How? For example through postcards, totems and billboard advertising. But not only that. The activities also include tours with various stops in the main Italian universities, guerrilla and ambient marketing actions, personalized desks that distribute gadgets, samples and information. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Observatory on millennials and Gen Z: Meet your future and University Box Community<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Universitybox thanks to the<b>Meet Your Future Observatory<\/b> is able to study the purchasing behaviors, new habits and motivational levers of those born between 1982 and 2004 and those of the following generation. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What are the numbers of our audience? 300 thousand members belonging to these targets and 2 thousand ambassadors operating on the Student Platform <a href=\"http:\/\/universitybox.com\"><span class=\"s2\">universitybox.com<\/span><\/a>; more than 50,000 users per month <a href=\"http:\/\/universitybox.com\"><span class=\"s2\">universitybox.com<\/span><\/a>; social channels that aggregate more than<span class=\"Apple-converted-space\">\u00a0 <\/span>70 thousand followers and a blog<span class=\"Apple-converted-space\">\u00a0 <\/span>which registers more than 1,000 readers per month. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">How to develop physical and digital strategies on products and services for Millennials and Gen Z? How to become a brand lover of Italian university students? <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\">Contact University Box<\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Le universit\u00e0 italiane riapriranno i battenti a met\u00e0 settembre, come le scuole e i licei. Saranno 1,7 milioni gli studenti che torneranno nelle aule degli atenei. La maggior parte delle attivit\u00e0 didattiche si svolger\u00e0 in presenza. Solo una parte, invece, proseguir\u00e0 online e sar\u00e0 proprio l\u00ec che saremo pronti ad accogliere la generazione Z. Digital [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riapertura universit\u00e0 a settembre: cosa pu\u00f2 fare UniversityBox student agency - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/a-settembre-si-torna-in-universita-cosa-puo-fare-una-student-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riapertura universit\u00e0 a settembre: cosa pu\u00f2 fare UniversityBox student agency - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Le universit\u00e0 italiane riapriranno i battenti a met\u00e0 settembre, come le scuole e i licei. Saranno 1,7 milioni gli studenti che torneranno nelle aule degli atenei. La maggior parte delle attivit\u00e0 didattiche si svolger\u00e0 in presenza. Solo una parte, invece, proseguir\u00e0 online e sar\u00e0 proprio l\u00ec che saremo pronti ad accogliere la generazione Z. 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