{"id":4945,"date":"2020-08-11T12:37:05","date_gmt":"2020-08-11T10:37:05","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4945"},"modified":"2020-08-31T12:41:01","modified_gmt":"2020-08-31T10:41:01","slug":"i-valori-della-generazione-z-in-cosa-credono","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/i-valori-della-generazione-z-in-cosa-credono\/","title":{"rendered":"Generation Z Values: What Do They Believe In?"},"content":{"rendered":"<p class=\"p1\">Realistic, pragmatic and analytical. This is how the kids born and raised around the new millennium appear. <b>Generation Z values<\/b> They are all about online sharing and melting pot, but, at the same time, also about affirming one&#039;s personality.<\/p>\n<h2 class=\"p3\">Generation Z: Centennials Trends<\/h2>\n<p class=\"p4\">Centennials have been called the most diverse generation in history. What do they believe in? In a survey of <b>Generation Z and Values<\/b> related, the \u201cNew York Times\u201d asked kids born after 1996 to say what makes them different from their friends and to describe their identity. The results are portraits of girls and boys who have dreams and ambitions, but also many insecurities. What are the main <b>Generation Z trends<\/b>? The &quot;<a href=\"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-covid19-i-protagonisti-della-ripresa\/\"><span class=\"s1\">Zedders<\/span><\/a>\u201d, as they are called, want to change the future. Sometimes they get discouraged and think they are not capable of doing it. They are inclusive, but at the same time, they care a lot about affirming their identity. Are you a company or a brand and are you looking for the right way to address this target? <a href=\"https:\/\/corporate.universitybox.com\/en\/about-us\/\"><span class=\"s1\">Universitybox Agency<\/span><\/a> is the agency specialized in student marketing, with a focus especially on university students.<\/p>\n<h2 class=\"p4\">Generation Z: Characteristics and Aspirations<\/h2>\n<p class=\"p4\">Accustomed to living in a much more varied and complex society than that of their predecessors, the children of <b>Generation Z and their values<\/b> reflect the world in which they were formed. According to a study by the McKinsey research institute, what guides them in their choices and consumer habits is the search for authenticity. For the \u201cZedders\u201d individual expression is important, as is the absence of labels. They are used to relating in an analytical and pragmatic way, ready to mobilize for various causes, from environmentalism to the fight against prejudice and discrimination. As for the <b>Generation Z and <\/b>the<b> trend<\/b> in their behaviors, young people under 30 tend to feel part of more virtual communities based on passions and interests, not on factors such as social and economic background and cultural education. How does all this translate into lifestyles and their relationship with brands? What are the sectors where they make the most purchases? What do they expect from products and services? <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span class=\"s1\">Contact<\/span><\/a> the specialized agency Universitybox.<\/p>","protected":false},"excerpt":{"rendered":"<p>Realistici, pragmatici e analitici. Cos\u00ec si mostrano i ragazzi nati e cresciuti a ridosso del nuovo millennio. I valori della Generazione Z sono all\u2019insegna della condivisione online e del meltin\u2019 pot, ma, nello stesso tempo, anche dell\u2019affermazione della propria personalit\u00e0. Generazione Z: tendenze dei Centennials I Centennials sono stati definiti come gli appartenenti alla generazione [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[103,147],"class_list":["post-4945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-generazione-z","tag-trend"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I valori della generazione Z: in cosa credono? - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/i-valori-della-generazione-z-in-cosa-credono\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I valori della generazione Z: in cosa credono? - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Realistici, pragmatici e analitici. Cos\u00ec si mostrano i ragazzi nati e cresciuti a ridosso del nuovo millennio. I valori della Generazione Z sono all\u2019insegna della condivisione online e del meltin\u2019 pot, ma, nello stesso tempo, anche dell\u2019affermazione della propria personalit\u00e0. Generazione Z: tendenze dei Centennials I Centennials sono stati definiti come gli appartenenti alla generazione [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/i-valori-della-generazione-z-in-cosa-credono\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T10:37:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-31T10:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2020\/08\/generazione-z-valori.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"I valori della generazione Z: in cosa credono?\",\"datePublished\":\"2020-08-11T10:37:05+00:00\",\"dateModified\":\"2020-08-31T10:41:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/generazione-z-valori.jpg\",\"keywords\":[\"Generazione Z\",\"trend\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-della-generazione-z-in-cosa-credono\\\/\",\"name\":\"I valori della generazione Z: in cosa credono? 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