{"id":4964,"date":"2020-10-26T10:44:43","date_gmt":"2020-10-26T09:44:43","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=4964"},"modified":"2020-10-26T10:44:43","modified_gmt":"2020-10-26T09:44:43","slug":"i-valori-richiesti-ai-brand-da-millennial-e-generazione-z","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\/","title":{"rendered":"The Values Millennials and Generation Z Demand from Brands"},"content":{"rendered":"<p class=\"p1\">Personalized experiences, engagement and an ever-increasing awareness of the environment. These are the main elements that allow luxury and fashion brands to attract <b>Generation Z and Millennials<\/b>, that is, respectively, young people born between 1995 and 2010 and those between 1980 and 1994.<\/p>\n<h2 class=\"p1\">Brands and Generation Z: What Zedders Want<\/h2>\n<p class=\"p1\">According to a research conducted by the students of MAFED, the Master in Fashion, Experience &amp; Design Management of SDA Bocconi, promoted by the company Salesforce and focused on the preferences of <b>Generation Z and Millennials<\/b>, the 62% of young people under 30 do not have the feeling that luxury brands communicate with them. For the new generations, however, feeling involved by companies and brands is fundamental. In the relationship between <b>brands and Generation Z<\/b> collaborations that aim to contaminate the brand and allow it to fit into different product categories and price ranges play a fundamental role. Are you afraid that, in this way, a brand risks \u201cdiluting\u201d its image? On the contrary, in the eyes of young people it strengthens it because it makes it unique, showing that it takes into account the needs of consumers. Are you interested in activating commercial partnerships to reach Zedders and Millennials? Let the specialized agency guide you <a href=\"https:\/\/corporate.universitybox.com\/en\/about-us\/\"><span class=\"s1\">University box<\/span><\/a>.<\/p>\n<h2 class=\"p1\">Brand Strategy: Key Factors to Focus on<\/h2>\n<p class=\"p1\">In the aforementioned survey, when it comes to luxury purchases, 52% of the interviewees prefer to shop only in flagship stores or large stores. <b>Generation Z and Millennials<\/b>, therefore, continue to appreciate the \u201cphysical\u201d store as a unique and inclusive experience, which distinguishes itself from the \u201cbasic\u201d one of fast fashion. At the same time, the digital front is also important: the 40% of luxury shopping is influenced by the online experience, especially through social platforms such as <a href=\"https:\/\/corporate.universitybox.com\/en\/perche-youtube-e-cosi-usato-dalla-gen-z\/\"><span class=\"s1\">YouTube<\/span><\/a>. Another one <b>brand strategy<\/b> to attract the new generations is to focus on sustainable production practices. The 90% of Zedders consumers believes that companies must demonstrate that they are responsible and that they care about protecting the planet and people&#039;s health. Are you interested in creating engagement with your company&#039;s products and services? Do you want to develop winning content and collaborations for under 30s? <a href=\"https:\/\/corporate.universitybox.com\/en\/contact-us\/\"><span class=\"s1\">Contact<\/span><\/a> University box.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esperienze personalizzate, coinvolgimento e sempre pi\u00f9 sensibilit\u00e0 per l\u2019ambiente. Sono gli elementi principali che permettono ai brand del lusso e del fashion di attirare Generazione Z e Millennials, ovvero, rispettivamente, i giovani nati tra il 1995 e il 2010 e quelli tra il 1980 e il 1994. Brand e Generazione Z: cosa vogliono gli Zedders [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[103],"class_list":["post-4964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-generazione-z"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I valori richiesti ai brand da Millennial e generazione Z - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I valori richiesti ai brand da Millennial e generazione Z - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Esperienze personalizzate, coinvolgimento e sempre pi\u00f9 sensibilit\u00e0 per l\u2019ambiente. Sono gli elementi principali che permettono ai brand del lusso e del fashion di attirare Generazione Z e Millennials, ovvero, rispettivamente, i giovani nati tra il 1995 e il 2010 e quelli tra il 1980 e il 1994. Brand e Generazione Z: cosa vogliono gli Zedders [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T09:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2020\/10\/Generazione-Z-e-Millennials.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"I valori richiesti ai brand da Millennial e generazione Z\",\"datePublished\":\"2020-10-26T09:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/\"},\"wordCount\":350,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Generazione-Z-e-Millennials.jpg\",\"keywords\":[\"Generazione Z\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/i-valori-richiesti-ai-brand-da-millennial-e-generazione-z\\\/\",\"name\":\"I valori richiesti ai brand da Millennial e generazione Z - 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