{"id":5313,"date":"2022-08-03T11:23:55","date_gmt":"2022-08-03T09:23:55","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5313"},"modified":"2022-08-03T11:23:55","modified_gmt":"2022-08-03T09:23:55","slug":"giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/","title":{"rendered":"Young People and Social Networks, Be Real: the New Social Network of Generation Z Against Instagram"},"content":{"rendered":"<p>Despite Instagram having a very high market share within the social sector, only challenged by <a href=\"https:\/\/www.universityboxagency.com\/tiktok-marketing\/\">TikTok<\/a> for the Zoomers and <strong>Facebook<\/strong>, for Boomers, in recent months a brand new social network for young people has become very popular, which aims to completely overturn the concept of social networks: <strong>Be Real<\/strong>.<\/p>\n<h2>Be Real, what is it about?<\/h2>\n<p>Be Real is a platform of <strong>Social Networking<\/strong> born in 2020 from an idea of <strong>Alexis Barreyat and K\u00e9vin Perreaud<\/strong>a. Having gained a foothold mainly within American Colleges, it has also arrived in Italy with the same power. It is defined as the <strong>Anti-Instagram social<\/strong>, let&#039;s understand why together.<\/p>\n<p>It differs from the main social alternatives like Instagram and TikTok because the underlying idea is that there should be a <strong>moment dedicated to social media<\/strong> during the day, so you don&#039;t risk wasting a lot of time watching reels, stories or posting them.<\/p>\n<p>And that&#039;s exactly how Be Real works: once you&#039;ve downloaded the application and created your account, you won&#039;t have to do anything, you&#039;ll just have to wait for the app to be sent to you. <strong>sent a notification<\/strong>. This notification, which will arrive to you every day, is to let you know that you have available <strong>2 minutes of time<\/strong> to take a photo and publish it. After that you will not be able to do it again. In addition, the photo will remain online for 21 hours, during which all your friends and acquaintances will be able to react and comment. After this time <strong>the image will be deleted<\/strong> and you can post another one.<\/p>\n<h2>Young people and social networks, why is Be Real so successful?<\/h2>\n<p>This social network has become so popular among the <strong>Gen Z youth<\/strong> because one of the ideas that underpins everything is spontaneity and naturalness. To do this, in fact, the platform does not allow you to use filters that modify the photo and does not allow you to put the much-loved <em>like. <\/em>Going against the current, Be Real intercepted the needs and desires of all those young people who did not want to give up social media but who no longer found themselves within the <strong>fiction characteristic of other platforms<\/strong>.<\/p>\n<p>Finally, this Disruptive wave was what drove the students crazy. The idea of fighting the big platforms and researching <strong>naturalness and truth<\/strong> has intrigued and enthralled millions of young people who have already downloaded the application in Italy too. The company has also already collected a <strong>funding round<\/strong> which stands at around <strong>30 million euros<\/strong>. Not bad for an app that aims to be used as little as possible\u2026.<\/p>\n<p>If you have any other questions about Be Real, about new social networks or about new communication strategies towards a target belonging to generation Z, <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">Contact us<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Nonostante Instagram possieda una quota di mercato altissima all\u2019interno del settore social, osteggiata solo da TikTok per gli Zoomer e Facebook, per i Boomer, negli ultimi mesi sta spopolando un nuovissimo social network per giovani che ha l\u2019obiettivo di ribaltare completamente la concezione di social network: Be Real. Be Real, di che cosa si tratta? [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[230,231],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-be-real","tag-giovani-e-social-network"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Nonostante Instagram possieda una quota di mercato altissima all\u2019interno del settore social, osteggiata solo da TikTok per gli Zoomer e Facebook, per i Boomer, negli ultimi mesi sta spopolando un nuovissimo social network per giovani che ha l\u2019obiettivo di ribaltare completamente la concezione di social network: Be Real. Be Real, di che cosa si tratta? [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T09:23:55+00:00\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram\",\"datePublished\":\"2022-08-03T09:23:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"be real\",\"giovani e social network\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/\",\"name\":\"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-08-03T09:23:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\",\"name\":\"Paola Milan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"caption\":\"Paola Milan\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/paola-milan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/","og_locale":"en_GB","og_type":"article","og_title":"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency","og_description":"Nonostante Instagram possieda una quota di mercato altissima all\u2019interno del settore social, osteggiata solo da TikTok per gli Zoomer e Facebook, per i Boomer, negli ultimi mesi sta spopolando un nuovissimo social network per giovani che ha l\u2019obiettivo di ribaltare completamente la concezione di social network: Be Real. Be Real, di che cosa si tratta? [&hellip;]","og_url":"https:\/\/corporate.universitybox.com\/en\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2022-08-03T09:23:55+00:00","author":"Paola Milan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paola Milan","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/"},"author":{"name":"Paola Milan","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4"},"headline":"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram","datePublished":"2022-08-03T09:23:55+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/"},"wordCount":443,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#primaryimage"},"thumbnailUrl":"","keywords":["be real","giovani e social network"],"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/","url":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/","name":"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-08-03T09:23:55+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/giovani-e-social-network-be-real-il-nuovo-social-della-generazione-z-contro-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"Giovani e social network, Be Real: il nuovo social della Generazione Z contro Instagram"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4","name":"Paola Milan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","caption":"Paola Milan"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/paola-milan\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/5313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=5313"}],"version-history":[{"count":0,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/5313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=5313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=5313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=5313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}