{"id":5344,"date":"2022-09-07T17:48:24","date_gmt":"2022-09-07T15:48:24","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5344"},"modified":"2022-09-07T17:48:24","modified_gmt":"2022-09-07T15:48:24","slug":"edutainment-che-cos-e-esempi","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/edutainment-che-cos-e-esempi\/","title":{"rendered":"Edutainment, what it is and how you can exploit it in your communication strategy"},"content":{"rendered":"

It seems like a strange and complicated word but in reality Edutainment<\/strong>\u00a0<\/em>it is the fusion of two words that we know perfectly: Education<\/strong> and Entertainment<\/strong> (education and entertainment). Specifically, quoting Treccani, Edutainment is the \u201cmultimedia publishing sector that deals with the production and dissemination of tools aimed at instructing and educating while entertaining\u201d.\u00a0<\/em><\/p>\n

But let's see together how it was born and how you could exploit this particular form of communication within your brand strategy.<\/p>\n

The Explosion of Edutainment During the Pandemic<\/h2>\n

The challenges brought by the recent pandemic period<\/strong> they have affected all sectors, some more than others. One sector that has had to take strength and try to innovate is education.<\/p>\n

The inability to go to school and the consequent development of DAD (Distance Learning)<\/strong> They forced teachers and educators to completely rethink their teaching methods so that children, teenagers and adults would not lose interest in the subjects.<\/p>\n

One of the methods preferred by school staff was precisely Edutainment<\/strong>, an original form of learning that has guaranteed optimal results thanks to the use of fun and stimulating communication techniques.<\/p>\n

How it was born and some examples of Edutainment<\/h2>\n

There is some controversy over the origin of the term Edutainment<\/em> but one of the most accredited versions is that it was Walt Disney<\/strong> to coin this term. The creator of Mickey Mouse was making the short Tommy Tucker's Tooth\u00a0<\/em>and it occurred to him to sensitize the children who watched him to a better dental hygiene<\/strong> in a totally new way, entertaining rather than boring. Thus was born the story of Tommy and Jamie<\/strong>: the first one neglects his teeth and does not get anything done with his life, unlike the second one who, paying daily attention to his dental hygiene, has a resounding success.<\/p>\n

Taking a leap forward in time of almost a hundred years, let's see together some examples of Edutainment<\/strong> modern:<\/p>\n

    \n
  1. KidZania<\/strong>, an amusement park for children aged 1 to 14 designed to be an interactive city where they can learn through role-playing games. Inside, children have the opportunity to touch and experience what their future careers could be: policemen, firefighters, lawyers, nurses, shop assistants, cashiers, workers... Once they have chosen their job, children learn to collaborate with each other, to achieve set goals and to give value to work and money, since they also get paid!<\/li>\n
  2. Exploring the human body,<\/strong> animated TV series whose main objective was to inform children and young people about the curiosities and peculiarities of the human body. Who is part of the Generation Z<\/a> knows perfectly well what we are talking about: surely your parents also encouraged you to watch this cartoon rather than Dragon Ball<\/strong> or Naruto<\/strong>\u2026 Here too the theme of Edutainment is evident. The creators have in fact found a fun way to deal with complicated topics such as biology and the human body.<\/li>\n<\/ol>\n

    How to use it within your communication strategy<\/h2>\n

    But let's get to the point: it is possible to exploit this type of content for promote your brand<\/strong> or your business? Absolutely! Our advice is to initially think about a topic on which you want to raise awareness or inform your audience. Once you have done that\u2026 contact us<\/a> UniversityBoxAgency to receive instructions on how, where and when to create this type of content so that it respects the specific characteristics of Edutainment<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

    Sembra una parola strana e complicata ma in realt\u00e0 Edutainment\u00a0\u00e8 la fusione di due parole che conosciamo perfettamente: Education ed Entertainment (educazione e intrattenimento). Nello specifico, citando la Treccani, l’Edutainment \u00e8 il “settore dell’editoria multimediale che si occupa della produzione e diffusione di strumenti atti a istruire e a educare divertendo”.\u00a0 Ma vediamo assieme come […]<\/p>\n","protected":false},"author":10,"featured_media":5345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[68,120],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-comunicazione-aziende","tag-edutainment"],"blocksy_meta":[],"acf":[],"yoast_head":"\nEdutainment, che cos\u2019\u00e8 e come puoi sfruttarlo nella tua strategia di comunicazione - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/edutainment-che-cos-e-esempi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edutainment, che cos\u2019\u00e8 e come puoi sfruttarlo nella tua strategia di comunicazione - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Sembra una parola strana e complicata ma in realt\u00e0 Edutainment\u00a0\u00e8 la fusione di due parole che conosciamo perfettamente: Education ed Entertainment (educazione e intrattenimento). 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