{"id":7365,"date":"2021-06-29T12:05:37","date_gmt":"2021-06-29T10:05:37","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5100"},"modified":"2021-06-29T12:05:37","modified_gmt":"2021-06-29T10:05:37","slug":"micro-influencer-marketing-universitybox","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/micro-influencer-marketing-universitybox\/","title":{"rendered":"The Benefits Associated With Micro-Influencer Marketing"},"content":{"rendered":"<p>Recent research on consumer trends shows that brands and companies that collaborate with <strong>ambassador<\/strong> of the <strong>micro-influencing<\/strong> <strong>marketing<\/strong> followed by a community of no more than 10,000 followers obtain the best results in terms of a<strong>wareness and sales.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>The Importance of Micro-Influencers in Purchasing Decisions<\/h2>\n<p>&nbsp;<\/p>\n<p>There are several points of contact between this contemporary branch of marketing, the sponsorships promoted by well-known celebrities and the old <strong>word of mouth<\/strong>. Just like these strategies, the <strong>micro influencer marketing<\/strong> aims to make a brand more reliable and trustworthy, especially among younger audiences. In fact, some studies show that 70% of Millennial consumers are influenced by the advice of their peers, indicated in reviews and online comments, in their purchasing decisions.<\/p>\n<p>THE <a href=\"https:\/\/www.universityboxagency.com\/il-marketing-ai-tempi-del-covid-19-verso-la-gen-z-limportanza-dei-social-media\/\">social networks<\/a> they are keeping up with the times: just think that Instagram has launched functions on branded and sponsored content, which make collaborations between creators, brands and <strong>micro-influencers<\/strong>. Would you like to identify the right personalities to target to promote your products and services to Millennials and Gen Z? Trust the student agency <a href=\"https:\/\/www.universityboxagency.com\/about-us\/\">University Box<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to find micro influencers<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The engagement rate generated among potential consumers is higher when you have fewer followers. The highest level of engagement is that created by the representatives of the <strong>micro-influencer marketing<\/strong> who have between 1,000 and 5,000 followers, or 8.8%, as it is perceived as more real and authentic in an already loyal niche. The percentage drops to 3.6% in the case of influencers followed by over 10,000 followers. If you&#039;re wondering <strong>as<\/strong> <strong>find micro influencers<\/strong>, know that there are at least four places: Google and social media first and foremost, but also databases, agencies that already follow certain profiles and the characters of the moment who are successful, marketplaces. Micro-influencers can be involved even when you have limited budgets. And there are different forms of collaboration that can be started with them.<\/p>\n<p>For your company or the brand you manage <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">contact<\/a> UnversityBox agency, specialized in student marketing for over twenty years.<\/p>\n<p><strong>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Recenti ricerche relative ai trend dei consumi mostrano che brand e imprese che collaborano con ambassador del micro-influencing marketing seguiti da una community di non pi\u00f9 di 10.000 follower ottengono i risultati migliori in termini di awareness e vendite. &nbsp; L\u2019importanza dei micro-influencer nelle decisioni d\u2019acquisto &nbsp; Ci sono vari punti di contatto tra questo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[192],"class_list":["post-7365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-brand-ambassador"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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