When it comes to shopping and Generation Z, there is a close relationship between influencers and young people between the ages of 18 and 24. This is what emerges from a survey by Buzzoole, in collaboration with Koniqa, in which 2,000 young people were interviewed.<\/p>\n
The bond between influencers and young people is a double-edged one that should not be underestimated. From Buzzoole's research<\/strong> it emerges, in fact, that the 18-24 age target follows influential personalities on social media in 67% of cases<\/strong>i (2 out of 3) to discover new brands and products. The remaining 33% are indifferent. In addition to understanding why young people follow influencers, it must be said that not everyone has the same approach to consumption: there are those who seek personal satisfaction and those who, vice versa, display products and services as a social marker. Generally speaking, these are consumers who, even when they have to make purchases, they consider themselves first and foremost citizens of the world, they are \u201cself-centered\u201d<\/strong> and at the same time responsible for themselves and others. They trust technology, but at the same time they are very careful about privacy issues. Do you want to discover other aspects characterizing Gen Z kids and their purchasing choices? Contact Universitybox, a student agency specialized in the target for almost twenty years.<\/p>\nInfluencer Marketing and Generation Z<\/h2>\n