{"id":7370,"date":"2021-08-09T12:00:26","date_gmt":"2021-08-09T10:00:26","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5131"},"modified":"2021-08-09T12:00:26","modified_gmt":"2021-08-09T10:00:26","slug":"gen-z-e-advertising-limportanza-del-green-marketing","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/gen-z-e-advertising-limportanza-del-green-marketing\/","title":{"rendered":"Gen Z and Advertising: The Importance of Green Marketing"},"content":{"rendered":"<p>There are over 36 million Italians interested in <strong>environmental theme<\/strong>. In the last six years, there has been an increase in awareness on this topic, which has almost doubled since Expo 2015. This is an important point with regards to the<strong>advertising<\/strong> addressed to the <strong>Gen Z<\/strong>. In fact, according to some research carried out, it is precisely young people who are most involved in the issue.<\/p>\n<p>&nbsp;<\/p>\n<h2>Gen Z and Green Marketing: Environment and Sustainability<\/h2>\n<p>Whether it&#039;s about <strong>energy saving or sustainable mobility of the future<\/strong>, the media attention attracted mainly by young people, led by activist peers such as <strong>Greta Thunberg<\/strong>g, and women between 35 and 54 years of age have now made it clear the urgency of redesigning the world in a more equitable, more inclusive way. <a href=\"https:\/\/www.universityboxagency.com\/i-trend-piu-importanti-da-conoscere-sulla-generazione-z-sostenibilita-salute-e-cibo\/\">environmentally friendly<\/a> and without waste. All lines of which the<strong>advertising<\/strong> for the <strong>Gen Z<\/strong> must take into account, in line with the so-called &quot;<strong>green wave<\/strong>\u201d. Have you ever heard of <strong>green marketing<\/strong>? The expression refers to the promotion of products, services or activities described as <strong>environmentally safe or more sustainable for the planet<\/strong>. Are you interested in developing this type of <strong>marketing<\/strong> to intercept the <strong>Gen Z<\/strong>? Contact the student agency <a href=\"https:\/\/www.universityboxagency.com\/about-us\/\">University box<\/a>, specialized in the target for almost twenty years.<\/p>\n<p>&nbsp;<\/p>\n<h2>\nGeneration Z: Sustainability and Lifestyles<\/h2>\n<p>The sixth report of the<strong>National Observatory<\/strong> on sustainable lifestyle, created by <strong>LifeGate<\/strong> in collaboration with <strong>Eumetra MR<\/strong>, clearly speaks about how the relationship with the environment of Italians has changed. Interesting considerations emerge with respect to <strong>Gen Z and advertising<\/strong> with a focus on Zedders. In the report, 72% of the interviewees claim to consider sustainable actions and initiatives as a common heritage capable of influencing daily habits. Among those most interested in this are the kids from <strong>Generation Z<\/strong>: 81% of them, for example, knows well the phenomenon of global warming and its implications. The movement <strong>Fridays for Future<\/strong>, which saw them among the protagonists on the front line, is considered an important stimulus to find solutions to stop global warming. What green behaviors do Centennials appreciate and implement? How can eco practices be encouraged by linking them to products and services? <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">Contact us<\/a> University box.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sono oltre 36 milioni gli italiani interessati alla tematica dell\u2019ambiente. Negli ultimi sei anni, rispetto a questo argomento, c\u2019\u00e8 stato un aumento della sensibilit\u00e0 pressoch\u00e9 raddoppiato da Expo 2015. \u00c8 un punto importante per quanto riguarda l\u2019advertising rivolto alla Gen Z. Infatti, in base ad alcune ricerche effettuate, sono proprio i ragazzi i pi\u00f9 coinvolti [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[103,196],"class_list":["post-7370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-generazione-z","tag-sostenibilita"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z e advertising: l\u2019importanza del green marketing - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/gen-z-e-advertising-limportanza-del-green-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z e advertising: l\u2019importanza del green marketing - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Sono oltre 36 milioni gli italiani interessati alla tematica dell\u2019ambiente. Negli ultimi sei anni, rispetto a questo argomento, c\u2019\u00e8 stato un aumento della sensibilit\u00e0 pressoch\u00e9 raddoppiato da Expo 2015. \u00c8 un punto importante per quanto riguarda l\u2019advertising rivolto alla Gen Z. Infatti, in base ad alcune ricerche effettuate, sono proprio i ragazzi i pi\u00f9 coinvolti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/gen-z-e-advertising-limportanza-del-green-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-09T10:00:26+00:00\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Gen Z e advertising: l\u2019importanza del green marketing\",\"datePublished\":\"2021-08-09T10:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Generazione Z\",\"sostenibilit\u00e0\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/gen-z-e-advertising-limportanza-del-green-marketing\\\/\",\"name\":\"Gen Z e advertising: l\u2019importanza del green marketing - 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