{"id":7373,"date":"2021-09-06T12:34:53","date_gmt":"2021-09-06T10:34:53","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5151"},"modified":"2021-09-06T12:34:53","modified_gmt":"2021-09-06T10:34:53","slug":"generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\/","title":{"rendered":"Generation Z and Video Games: How the Media and Entertainment Industry Will Change"},"content":{"rendered":"<p>While most consumers still prefer to watch TV and movies at home, gaming is the preferred media and entertainment activity for the <strong>Generation Z<\/strong>This demographic includes those born between 1997 and 2006.<\/p>\n<p>&nbsp;<\/p>\n<h2>Gen Z and Marketing: Video Games and Other Favorite Activities<\/h2>\n<p>For Centennials \u2013 another way to identify the kids of the <strong>Generation Z<\/strong> \u2013 as regards the way of spending free time, watching TV and films at home is in fifth place in the preferences, behind listening to music, surfing the Internet and interacting on social platforms. An aspect that those who deal with <strong>marketing <\/strong>for the <strong>Gen Z <\/strong>should consider in terms of leisure and entertainment is the appeal of gaming on Zedders aged 25 and under. An appeal that is transversal: video games are liked not only by Gen Z&#039;s 87%, but also by the 83% of <a href=\"https:\/\/www.universityboxagency.com\/le-spese-della-gen-z-supereranno-quelle-dei-millennials-entro-il-2031\/\">Millennials<\/a> and the 79% of Generation X. Video games are played on smartphones, consoles and computers at least once a week, if not every day. Do you represent a brand or a company and want to invest in marketing initiatives using these means? Trust<a href=\"https:\/\/www.universityboxagency.com\/about-us\/\"> Universitybox agency.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Why are Gen Z so into video games?<\/h2>\n<p>According to recent studies, the <a href=\"https:\/\/www.universityboxagency.com\/il-marketing-ai-tempi-del-covid-19-verso-la-gen-z-limportanza-dei-social-media\/\">video games<\/a> they like it a lot <strong>Generation Z<\/strong>, as well as their parents and uncles, since they offer fans a very different type of experience than traditional media and entertainment. They are interactive, offer adrenaline-pumping challenges, and are increasingly social. If current trends continue, video games could draw more audiences away from streaming TV and movie consumption, including kids in <strong>Gen Z<\/strong>. The global video game industry is huge: it is worth 162 billion dollars and growing by 10% per year according to estimates. This is why companies and brands should focus on this market to communicate their products and services to Centennials. <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">Contact us<\/a> Universitybox, with almost twenty years of experience in the student marketing sector for Gen Z.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sebbene la maggior parte dei consumatori preferisca ancora guardare la TV e i film a casa, il gioco \u00e8 l&#8217;attivit\u00e0 multimediale e di intrattenimento prediletta dalla Generazione Zeta. In questa fascia demografica rientrano coloro che sono nati tra il 1997 e il 2006. &nbsp; Gen Z e marketing: videogames e altre attivit\u00e0 preferite Per i [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[103,200],"class_list":["post-7373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-generazione-z","tag-videogames"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generazione z e videogiochi: come cambier\u00e0 il settore dei media e dell\u2019entertainment - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generazione z e videogiochi: come cambier\u00e0 il settore dei media e dell\u2019entertainment - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Sebbene la maggior parte dei consumatori preferisca ancora guardare la TV e i film a casa, il gioco \u00e8 l&#8217;attivit\u00e0 multimediale e di intrattenimento prediletta dalla Generazione Zeta. In questa fascia demografica rientrano coloro che sono nati tra il 1997 e il 2006. &nbsp; Gen Z e marketing: videogames e altre attivit\u00e0 preferite Per i [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-06T10:34:53+00:00\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Generazione z e videogiochi: come cambier\u00e0 il settore dei media e dell\u2019entertainment\",\"datePublished\":\"2021-09-06T10:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Generazione Z\",\"videogames\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/generazione-z-e-videogiochi-come-cambiera-il-settore-dei-media-e-dellentertainment\\\/\",\"name\":\"Generazione z e videogiochi: come cambier\u00e0 il settore dei media e dell\u2019entertainment - 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