{"id":7377,"date":"2022-03-24T14:56:10","date_gmt":"2022-03-24T13:56:10","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5251"},"modified":"2022-03-24T14:56:10","modified_gmt":"2022-03-24T13:56:10","slug":"nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\/","title":{"rendered":"Nano and Micro Influencer Marketing: What Are the Differences and How They Can Improve Your Strategy"},"content":{"rendered":"<p>THE <strong>micro-influencers<\/strong> They are an important part of influencer marketing, a marketing strategy that leverages above all the reputation and success of companies and brands on social networks.<\/p>\n<h2>Micro influencer marketing: characteristics<\/h2>\n<p>The main feature of the <strong>micro influencers<\/strong> is to count on smaller numbers than the most important influencers, the so-called <strong>macro influencers<\/strong>. However, they are followed by users who are highly interested in what they publish on social media, especially on Instagram and TikTok.<\/p>\n<p>Their engagement rate is very high and consequently the conversion of a suggestion or a sponsorship made by them is high. In the context of <strong>micro influencer marketing<\/strong> <a href=\"https:\/\/www.universitybox.com\/micro-influencer-marketing-universitybox-blog\/\">these ambassadors<\/a> they target a niche of followers (approximately 10k to 50k, as shown by a recent survey by the company DeRev, compared to 500 thousand-1 million for macro-influencers).<\/p>\n<p>Furthermore, \u201cmicros\u201d specialize in certain topics and content, from fashion to cooking to politics. Would you be interested in understanding who to hire to promote products and services for Generation Z? Contact us <a href=\"https:\/\/www.universityboxagency.com\/about-us\/\">University box<\/a>, specialized for almost twenty years in <strong>student marketing<\/strong>.<\/p>\n<h2>Nano influencers: who they are and how much they earn<\/h2>\n<p>The fact that the <strong>micro influencers<\/strong> have targeted skills in selected sectors makes them credible and interesting in the eyes of their reference communities. In general, empathy and social commitment, professionalism and level of entertainment are some of the main aspects that characterize the relationship between influencers and their audience.<\/p>\n<p>The main differences between micro-influencers and <strong>dwarf influencer<\/strong>? The latter also address small groups, but numerically smaller than those reached by micro influencers (in this case we are talking about 5k-10k approximately). Consequently, the engagement costs are lower.<\/p>\n<p>Again according to what DeRev analyzed, the average prices for micro-influencers range from 250 to 500 euros on Instagram and TikTok to 1k \u2013 2.5k euros on YouTube. For nano-influencers, we are talking about 50-250 euros on Instagram and TikTok and 500-1000 euros on YouTube. <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">Contact us<\/a> University box.<\/p>","protected":false},"excerpt":{"rendered":"<p>I micro-influencer costituiscono una parte importante dell\u2019influencer marketing, ovvero di una strategia di marketing che fa leva soprattutto sulla reputazione e sul successo di aziende e brand sui social network. Micro influencer marketing: caratteristiche La caratteristica principale dei micro influencer \u00e8 quella di contare su numeri pi\u00e0 esigui rispetto agli influencer pi\u00f9 importanti, i cosiddetti [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[66,192,68,104,103,59,62],"class_list":["post-7377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-aziende","tag-brand-ambassador","tag-comunicazione-aziende","tag-digital-marketing","tag-generazione-z","tag-influencer","tag-influencer-marketing"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nano e Micro Influencer marketing: quali sono le differenze e come possono migliorare la tua strategia - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nano e Micro Influencer marketing: quali sono le differenze e come possono migliorare la tua strategia - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"I micro-influencer costituiscono una parte importante dell\u2019influencer marketing, ovvero di una strategia di marketing che fa leva soprattutto sulla reputazione e sul successo di aziende e brand sui social network. Micro influencer marketing: caratteristiche La caratteristica principale dei micro influencer \u00e8 quella di contare su numeri pi\u00e0 esigui rispetto agli influencer pi\u00f9 importanti, i cosiddetti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T13:56:10+00:00\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"Nano e Micro Influencer marketing: quali sono le differenze e come possono migliorare la tua strategia\",\"datePublished\":\"2022-03-24T13:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/\"},\"wordCount\":346,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"aziende\",\"brand ambassador\",\"comunicazione aziende\",\"digital marketing\",\"Generazione Z\",\"influencer\",\"influencer marketing\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/nano-e-micro-influencer-marketing-quali-sono-le-differenze-e-come-possono-migliorare-la-tua-strategia\\\/\",\"name\":\"Nano e Micro Influencer marketing: quali sono le differenze e come possono migliorare la tua strategia - 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