{"id":7381,"date":"2022-06-14T10:04:12","date_gmt":"2022-06-14T08:04:12","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5279"},"modified":"2022-06-14T10:04:12","modified_gmt":"2022-06-14T08:04:12","slug":"campagne-dem-direct-email-marketing","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/campagne-dem-direct-email-marketing\/","title":{"rendered":"DEM Campaigns: What They Are and Why They Work with University Students"},"content":{"rendered":"

Admit it, you still think that email is just a means of communication and you can't even think of a way to earn money through it. Thank goodness someone thought of it!<\/p>\n

Let's discover together the world of Email Marketing and specifically of DEM<\/strong>, Direct Email Marketing.<\/strong><\/p>\n

What are DEM campaigns?<\/h2>\n

With the term Direct Email Marketing<\/strong>, or DEM, refers to all those activities aimed at creating advertising campaigns using this medium and obtaining, among other things, an excellent ROI. This is a online advertising technique<\/strong> which consists of sending advertising emails to a carefully selected mailing list.<\/p>\n

The question that might arise at this point is: "So it's a newsletter! What's the difference?". First of all, we can say that the newsletter has a much less commercial slant<\/strong> compared to DEM. In fact, it is also used to describe the company's particularities, to explain the mission or vision...<\/p>\n

DEM Marketing, on the other hand, has a much more commercial focus, given that it has the objective of generate new customers<\/strong> and to retain those who have already purchased using techniques of up-selling and cross-selling<\/strong>. Another difference between the two marketing techniques is that the first one has a weekly, monthly or constant deadline; while the second one does not, it is more aimed at results of short term<\/strong>.<\/p>\n

Steps to follow to create a DEM campaign<\/h2>\n

The first topic to address when creating a DEM Marketing campaign is the one relating to selection of people<\/strong> to whom to address your message. It is in fact more important than ever to target<\/strong> And to profile<\/strong> an audience of people potentially interested in the promotion to send the email to.<\/p>\n

Furthermore, however, the success of a DEM campaign is due to another series of factors. Some of the most important are the following:<\/p>\n