{"id":7382,"date":"2022-06-21T15:07:57","date_gmt":"2022-06-21T13:07:57","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5284"},"modified":"2022-06-21T15:07:57","modified_gmt":"2022-06-21T13:07:57","slug":"pubblicita-out-of-home-ooh-differenze-dooh","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/pubblicita-out-of-home-ooh-differenze-dooh\/","title":{"rendered":"Out Of Home (OOH) Advertising: Advantages and Differences with Digital Out Of Home (DOOH)"},"content":{"rendered":"<p>Many tend to identify it as a simple posting of <strong>advertising signs<\/strong> along the way but in reality the advertising <strong>Out Of Home<\/strong> (hence the acronym <strong>OOH<\/strong>) is much more and should not be underestimated. Most people do not know the potential of this type of communication and consider it as an outdated medium.<\/p>\n<p>If you also think so, at the end of the article <strong>you won&#039;t be of the same opinion anymore!<\/strong><\/p>\n<h2>OOH advertising, what is it?<\/h2>\n<p>With <strong>Out Of Home Advertising<\/strong> In a very general way, this refers to all those forms of outdoor advertising: those that use posting as a means of exploiting the positioning and size of the billboards so as to <strong>secure attention<\/strong> of the people who pass by you.<\/p>\n<p>Specifically <strong>OOH Advertising<\/strong> It is a form of communication that is still widely used today and which includes any advertising medium whose use takes place outside of one&#039;s own home.<\/p>\n<p>Also, there is no need to confuse it with <strong>Outdoor Advertising<\/strong> which, unlike OOH advertising, indicates only all those communication practices that take place outdoors. To give a clarifying example: OOH advertising is also that conveyed on vehicles that are inside airports or shopping centers that, despite being in an enclosed space, are located outside-the-home.<\/p>\n<h2>Types and advantages<\/h2>\n<p>There <strong>OOH Advertising<\/strong> uses means and tools that vary according to the objectives and the type of communication to be conveyed. We are talking about <strong>billboards, posters, public transport decorations, banners, bus or tram stops<\/strong>. In addition to these classic typologies, another branch of OOH Advertising has developed in recent years, namely <strong>DOOH<\/strong>.<\/p>\n<p>The acronym <strong>DOOH<\/strong> is about to <strong>Digital Out Of Home<\/strong>, a type of Advertising that uses more advanced technological means (such as Bluetooth, QR-code, Augmented Reality, etc.) but which maintains its characteristic of being used outside the home environment.<\/p>\n<p>Furthermore, one of the main advantages of using OOH or DOOH Advertising techniques is that of being able to include some Unconventional Marketing practices, such as Guerrilla Marketing, Ambient Marketing or <a href=\"https:\/\/www.universityboxagency.com\/experiential-marketing-cose-e-perche-funziona-cosi-bene-con-la-generazione-z\/\">Experiential Marketing.<\/a><\/p>\n<p>If you are curious about this type of advertising <a href=\"https:\/\/www.universityboxagency.com\/contact-us\/\">Contact us<\/a> for more information. Our experience in Student Marketing will ensure that your Brand implements the perfect OOH \/ DOOH communication strategy for your target!<\/p>","protected":false},"excerpt":{"rendered":"<p>Molti tendono a identificarla come semplice affissione di cartelli pubblicitari lungo la strada ma in realt\u00e0 la pubblicit\u00e0 Out Of Home (da cui l\u2019acronimo OOH) \u00e8 molto di pi\u00f9 e non andrebbe sottovalutata. La maggior parte delle persone non conosce le potenzialit\u00e0 di questa tipologia di comunicazione e la ritiene come un mezzo oramai superato. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[218,56,219],"class_list":["post-7382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-dooh","tag-ooh","tag-pubblicita-out-of-home"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pubblicit\u00e0 Out Of Home (OOH), vantaggi e differenze con la Digital Out Of Home (DOOH) - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/pubblicita-out-of-home-ooh-differenze-dooh\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pubblicit\u00e0 Out Of Home (OOH), vantaggi e differenze con la Digital Out Of Home (DOOH) - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Molti tendono a identificarla come semplice affissione di cartelli pubblicitari lungo la strada ma in realt\u00e0 la pubblicit\u00e0 Out Of Home (da cui l\u2019acronimo OOH) \u00e8 molto di pi\u00f9 e non andrebbe sottovalutata. La maggior parte delle persone non conosce le potenzialit\u00e0 di questa tipologia di comunicazione e la ritiene come un mezzo oramai superato. 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