{"id":7395,"date":"2023-04-14T14:31:27","date_gmt":"2023-04-14T12:31:27","guid":{"rendered":"https:\/\/www.universityboxagency.com\/?p=5420"},"modified":"2023-04-14T14:31:27","modified_gmt":"2023-04-14T12:31:27","slug":"real-time-marketing-cose-vantaggi-esempi","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/real-time-marketing-cose-vantaggi-esempi\/","title":{"rendered":"Real-Time Marketing: what it is, advantages, examples and how to use it in a communication strategy towards students"},"content":{"rendered":"

Of all the marketing strategies that a company can undertake, there is one that is particularly effective towards university students. It is called Real Time Marketing<\/strong> and it is one of the ways in which a brand can communicate in an innovative and immediate way towards its audience.<\/p>\n

But what is meant by Real-Time Marketing?<\/em> And what are the advantages of this communication strategy?<\/p>\n

In this article we will answer these questions and see some Real Time Marketing Examples<\/strong>!<\/p>\n

What is Real-Time Marketing?<\/h2>\n

Let's start by saying that there is no shared and universally accepted definition of this term. However, most marketers seem to agree in defining it as a communication strategy that consists in the company's ability to face and react quickly and immediately to any external stimulus. <\/em><\/p>\n

For example, a company that publishes an ironic post immediately after the news of Totti and Hilary's separation is taking a Real Time Marketing<\/strong>.<\/a><\/p>\n

In other words, the term Real-Time Marketing includes all those communication activities<\/strong> that a company undertakes in reaction to an external stimulus. Provided that it does so in a fast and innovative<\/strong>. To be clear, simply reposting the news of the two's separation cannot be considered a real-time marketing action.<\/p>\n

What are the benefits of Real-Time Marketing for companies?<\/h2>\n

After understanding what it is, the question that immediately comes to mind is Why should a company do Real-Time Marketing?<\/em><\/p>\n

The main advantage is undoubtedly the possibility of internal and external differentiation<\/strong>. Internal differentiation consists in changing the type of communication once in a while to avoid always talking about the products or services offered. External differentiation, on the other hand, refers to competitor<\/strong>: probably none (or few) of your rivals know how to do Real Time Marketing and this will allow you to obtain a good Competitive Advantage<\/strong>.<\/p>\n

Secondly, Real Time Marketing is perfect for \u201chumanize<\/strong>\u201d the company because it allows you to demonstrate that you are active and that you take into account what happens within the market and society in general. This is an aspect that Internet users (and especially Social) take into great consideration and, above all, they tend to reward the companies that are closest to them!<\/p>\n

Why Real Time Marketing Works Well With Students?<\/h2>\n

As you can imagine, this marketing strategy works very well especially for companies that have a young target such as university students<\/strong>The reason for this lies in the fact that the new generations prefer a more direct and informal type of communication rather than an institutional and serious one.<\/p>\n

In other words, the Real Time Marketing<\/strong> works well with college students because they are a highly connected and social media-active audience. They spend a lot of their time online, using social media to connect with their friends and stay informed about the latest trends. Plus, they are always looking for news and offers<\/strong> interesting and are willing to interact with brands that offer fresh and innovative content.<\/p>\n

Tra tutte le strategie di marketing che un\u2019azienda pu\u00f2 intraprendere, ce n\u2019\u00e8 una particolarmente efficace nei confronti degli studenti universitari. Si chiama Real-Time Marketing ed \u00e8 uno dei modi in cui un brand pu\u00f2 comunicare in modo innovativo e immediato verso il suo pubblico. Ma cosa s\u2019intende per Real-Time Marketing? E quali sono i vantaggi […]<\/p>\n","protected":false},"author":10,"featured_media":5421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[66,68,104,81,248],"class_list":["post-7395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it-2","tag-aziende","tag-comunicazione-aziende","tag-digital-marketing","tag-nativi-digitali","tag-real-time-marketing"],"blocksy_meta":[],"acf":[],"yoast_head":"\nReal-Time Marketing: che cos\u2019\u00e8, vantaggi, esempi e come utilizzarlo in una strategia di comunicazione verso gli studenti - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/real-time-marketing-cose-vantaggi-esempi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-Time Marketing: che cos\u2019\u00e8, vantaggi, esempi e come utilizzarlo in una strategia di comunicazione verso gli studenti - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Tra tutte le strategie di marketing che un\u2019azienda pu\u00f2 intraprendere, ce n\u2019\u00e8 una particolarmente efficace nei confronti degli studenti universitari. 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If you are interested in developing a Real-Time Marketing Strategy<\/strong> you don't have to do anything else Contact us<\/a>! We will be more than happy to share our Know-How<\/strong> to attract college students.<\/p>","protected":false},"excerpt":{"rendered":"