{"id":8117,"date":"2018-06-07T15:13:42","date_gmt":"2018-06-07T13:13:42","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=8117"},"modified":"2025-02-27T16:17:29","modified_gmt":"2025-02-27T15:17:29","slug":"rio-mare","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/rio-mare\/","title":{"rendered":"RIVER SEA"},"content":{"rendered":"<p>The goal of Rio Mare is achieved through the\u00a0<strong>distribution of 40\u00d730 placemats<\/strong>\u00a0in the refreshment areas, such as canteens and bars, of the main universities, intercepting the student target during their lunch breaks. The activity involved the universities of Bologna, Florence, Genoa, Parma, Pavia, Turin and Venice<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8122\" src=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Parma1-1.jpg\" alt=\"\" class=\"wp-image-8122\" srcset=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Parma1-1.jpg 1024w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Parma1-1-300x225.jpg 300w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Parma1-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8126\" src=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-1024x576.jpg\" alt=\"\" class=\"wp-image-8126\" srcset=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-1024x576.jpg 1024w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-300x169.jpg 300w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-768x432.jpg 768w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-1536x864.jpg 1536w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-2048x1152.jpg 2048w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Firenze1-3-min-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8124\" src=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-1024x768.jpg\" alt=\"\" class=\"wp-image-8124\" srcset=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-1024x768.jpg 1024w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-300x225.jpg 300w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-768x576.jpg 768w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-1536x1152.jpg 1536w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-2048x1536.jpg 2048w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/Bolo1-1-min-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Rio Mare&#039;s objective is achieved through the distribution of 40x30 placemats in the refreshment areas, such as canteens and bars, of the main universities, intercepting the student target during their lunch breaks. The activity involved the Universities of Bologna, Florence, Genoa, Parma, Pavia, Turin and Venice<\/p>","protected":false},"author":10,"featured_media":8118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[294,171,164],"tags":[],"class_list":["post-8117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-layout","category-ooh","category-portfolio"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIO MARE - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/rio-mare\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RIO MARE - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"L\u2019obiettivo di\u00a0Rio Mare\u00a0\u00e8 raggiunto attraverso la\u00a0distribuzione di tovagliette formato 40\u00d730\u00a0nelle aree di ristoro, quali mense e bar, delle principali Universit\u00e0, intercettando il target studentesco durante i propri lunch break. L\u2019attivit\u00e0 ha interessato le Universit\u00e0 di Bologna, Firenze, Genova, Parma, Pavia, Torino e Venezia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/rio-mare\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T13:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T15:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"RIO MARE\",\"datePublished\":\"2018-06-07T13:13:42+00:00\",\"dateModified\":\"2025-02-27T15:17:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/\"},\"wordCount\":49,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/IMG-20180507-WA0039.jpg\",\"articleSection\":[\"Basic Layout\",\"OOH\",\"Portfolio\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/\",\"name\":\"RIO MARE - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/IMG-20180507-WA0039.jpg\",\"datePublished\":\"2018-06-07T13:13:42+00:00\",\"dateModified\":\"2025-02-27T15:17:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/IMG-20180507-WA0039.jpg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/IMG-20180507-WA0039.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/rio-mare\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RIO MARE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\",\"name\":\"Paola Milan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"caption\":\"Paola Milan\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/paola-milan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RIO MARE - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/rio-mare\/","og_locale":"en_GB","og_type":"article","og_title":"RIO MARE - UniversityBox Agency","og_description":"L\u2019obiettivo di\u00a0Rio Mare\u00a0\u00e8 raggiunto attraverso la\u00a0distribuzione di tovagliette formato 40\u00d730\u00a0nelle aree di ristoro, quali mense e bar, delle principali Universit\u00e0, intercettando il target studentesco durante i propri lunch break. L\u2019attivit\u00e0 ha interessato le Universit\u00e0 di Bologna, Firenze, Genova, Parma, Pavia, Torino e Venezia","og_url":"https:\/\/corporate.universitybox.com\/en\/rio-mare\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2018-06-07T13:13:42+00:00","article_modified_time":"2025-02-27T15:17:29+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg","type":"image\/jpeg"}],"author":"Paola Milan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paola Milan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/"},"author":{"name":"Paola Milan","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4"},"headline":"RIO MARE","datePublished":"2018-06-07T13:13:42+00:00","dateModified":"2025-02-27T15:17:29+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/"},"wordCount":49,"commentCount":0,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg","articleSection":["Basic Layout","OOH","Portfolio"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/corporate.universitybox.com\/rio-mare\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/rio-mare\/","url":"https:\/\/corporate.universitybox.com\/rio-mare\/","name":"RIO MARE - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg","datePublished":"2018-06-07T13:13:42+00:00","dateModified":"2025-02-27T15:17:29+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/rio-mare\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/IMG-20180507-WA0039.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/rio-mare\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"RIO MARE"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4","name":"Paola Milan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","caption":"Paola Milan"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/paola-milan\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=8117"}],"version-history":[{"count":2,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8117\/revisions"}],"predecessor-version":[{"id":8968,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8117\/revisions\/8968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/8118"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=8117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=8117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=8117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}