{"id":8733,"date":"2016-03-07T11:52:25","date_gmt":"2016-03-07T10:52:25","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=8733"},"modified":"2025-02-27T16:18:24","modified_gmt":"2025-02-27T15:18:24","slug":"becks-2","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/becks-2\/","title":{"rendered":"BECK&#039;S"},"content":{"rendered":"<p>Beck&#039;s has established itself as the official sponsor of all university parties organized by students at the Cattolica, Bocconi and Politecnico universities. At the same time, the Student Brand Ambassador program was designed and managed, aimed at involving students in a direct and creative way. In addition, guerrilla marketing activities were conducted at the universities involved, to further increase the engagement and visibility of the brand among the student community.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8740\" src=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-11-1024x683.jpg\" alt=\"\" class=\"wp-image-8740\" srcset=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-11-1024x683.jpg 1024w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-11-300x200.jpg 300w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-11-768x512.jpg 768w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-11.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Like fb.com\/BocconiEvents not to miss our parties! | Photo by fb.com\/obnoxia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8738\" src=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-71-1024x683.jpg\" alt=\"\" class=\"wp-image-8738\" srcset=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-71-1024x683.jpg 1024w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-71-300x200.jpg 300w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-71-768x512.jpg 768w, https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/160426_dubini_Foto-71.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Like fb.com\/BocconiEvents not to miss our parties! | Photo by fb.com\/obnoxia<\/figcaption><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Beck&#8217;s si \u00e8 affermata come sponsor ufficiale di tutte le feste universitarie organizzate dagli studenti degli atenei della Cattolica, Bocconi e Politecnico. Parallelamente, \u00e8 stato ideato e gestito il programma Student Brand Ambassador, mirato a coinvolgere gli studenti in modo diretto e creativo. In aggiunta, sono state condotte attivit\u00e0 di guerrilla marketing presso gli atenei [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174,294,175,172,164],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambassador","category-basic-layout","category-digital-marketing","category-experience","category-portfolio"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BECK\u2019S - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/becks-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BECK\u2019S - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"Beck&#8217;s si \u00e8 affermata come sponsor ufficiale di tutte le feste universitarie organizzate dagli studenti degli atenei della Cattolica, Bocconi e Politecnico. Parallelamente, \u00e8 stato ideato e gestito il programma Student Brand Ambassador, mirato a coinvolgere gli studenti in modo diretto e creativo. In aggiunta, sono state condotte attivit\u00e0 di guerrilla marketing presso gli atenei [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/becks-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-07T10:52:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T15:18:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paola Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Milan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/\"},\"author\":{\"name\":\"Paola Milan\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\"},\"headline\":\"BECK\u2019S\",\"datePublished\":\"2016-03-07T10:52:25+00:00\",\"dateModified\":\"2025-02-27T15:18:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/\"},\"wordCount\":99,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/becks.png\",\"articleSection\":[\"Ambassador\",\"Basic Layout\",\"Digital Marketing\",\"Experience\",\"Portfolio\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/\",\"name\":\"BECK\u2019S - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/becks.png\",\"datePublished\":\"2016-03-07T10:52:25+00:00\",\"dateModified\":\"2025-02-27T15:18:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/becks.png\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/becks.png\",\"width\":950,\"height\":590},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/becks-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BECK\u2019S\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/07799ebc0387adb609862ba9df5c11c4\",\"name\":\"Paola Milan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g\",\"caption\":\"Paola Milan\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/paola-milan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BECK\u2019S - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/becks-2\/","og_locale":"en_GB","og_type":"article","og_title":"BECK\u2019S - UniversityBox Agency","og_description":"Beck&#8217;s si \u00e8 affermata come sponsor ufficiale di tutte le feste universitarie organizzate dagli studenti degli atenei della Cattolica, Bocconi e Politecnico. Parallelamente, \u00e8 stato ideato e gestito il programma Student Brand Ambassador, mirato a coinvolgere gli studenti in modo diretto e creativo. In aggiunta, sono state condotte attivit\u00e0 di guerrilla marketing presso gli atenei [&hellip;]","og_url":"https:\/\/corporate.universitybox.com\/en\/becks-2\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2016-03-07T10:52:25+00:00","article_modified_time":"2025-02-27T15:18:24+00:00","og_image":[{"width":950,"height":590,"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png","type":"image\/png"}],"author":"Paola Milan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paola Milan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/becks-2\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/"},"author":{"name":"Paola Milan","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4"},"headline":"BECK\u2019S","datePublished":"2016-03-07T10:52:25+00:00","dateModified":"2025-02-27T15:18:24+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/"},"wordCount":99,"commentCount":0,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png","articleSection":["Ambassador","Basic Layout","Digital Marketing","Experience","Portfolio"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/corporate.universitybox.com\/becks-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/becks-2\/","url":"https:\/\/corporate.universitybox.com\/becks-2\/","name":"BECK\u2019S - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png","datePublished":"2016-03-07T10:52:25+00:00","dateModified":"2025-02-27T15:18:24+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/becks-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/becks-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/becks-2\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/02\/becks.png","width":950,"height":590},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/becks-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"BECK\u2019S"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/07799ebc0387adb609862ba9df5c11c4","name":"Paola Milan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebabae2a1d6251c18a3e05ecf46f4f1ce4ad4302a71bf029c565290e88fa564f?s=96&d=mm&r=g","caption":"Paola Milan"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/paola-milan\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=8733"}],"version-history":[{"count":2,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8733\/revisions"}],"predecessor-version":[{"id":8850,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/8733\/revisions\/8850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/8734"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=8733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=8733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=8733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}