{"id":9817,"date":"2024-12-03T16:30:39","date_gmt":"2024-12-03T15:30:39","guid":{"rendered":"https:\/\/corporate.universitybox.com\/?p=9817"},"modified":"2025-02-27T16:14:30","modified_gmt":"2025-02-27T15:14:30","slug":"brother","status":"publish","type":"post","link":"https:\/\/corporate.universitybox.com\/en\/brother\/","title":{"rendered":"Brother"},"content":{"rendered":"<p>UniversityBox has created a dedicated billboard campaign for the customer <strong>Brother<\/strong>The initiative involved <strong>6 universities<\/strong>, with the installation of promotional materials in <strong>75 strategic positions<\/strong>. Thanks to this targeted strategy, the campaign reached an estimated audience of <strong>over 360k students<\/strong>, amplifying brand awareness in an ideal environment to communicate with Gen Z and the young professionals of tomorrow.<\/p>","protected":false},"excerpt":{"rendered":"<p>UniversityBox ha realizzato una campagna di affissione dedicata al cliente Brother. L\u2019iniziativa ha coinvolto 6 atenei, con l&#8217;installazione di materiali promozionali in 75 postazioni strategiche. Grazie a questa strategia mirata, la campagna ha raggiunto un pubblico stimato di oltre 360k studenti, amplificando la brand awareness in un ambiente ideale per comunicare con la Gen Z [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[294,171,164],"tags":[],"class_list":["post-9817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-layout","category-ooh","category-portfolio"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brother - UniversityBox Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.universitybox.com\/en\/brother\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brother - UniversityBox Agency\" \/>\n<meta property=\"og:description\" content=\"UniversityBox ha realizzato una campagna di affissione dedicata al cliente Brother. L\u2019iniziativa ha coinvolto 6 atenei, con l&#8217;installazione di materiali promozionali in 75 postazioni strategiche. Grazie a questa strategia mirata, la campagna ha raggiunto un pubblico stimato di oltre 360k studenti, amplificando la brand awareness in un ambiente ideale per comunicare con la Gen Z [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.universitybox.com\/en\/brother\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universitybox\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T15:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T15:14:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Rho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Rho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/\"},\"author\":{\"name\":\"Riccardo Rho\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/bcf6200f57fb50896238838af750a05c\"},\"headline\":\"Brother\",\"datePublished\":\"2024-12-03T15:30:39+00:00\",\"dateModified\":\"2025-02-27T15:14:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/\"},\"wordCount\":62,\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Brother-Palermo-5.jpeg\",\"articleSection\":[\"Basic Layout\",\"OOH\",\"Portfolio\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/\",\"name\":\"Brother - UniversityBox Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Brother-Palermo-5.jpeg\",\"datePublished\":\"2024-12-03T15:30:39+00:00\",\"dateModified\":\"2025-02-27T15:14:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Brother-Palermo-5.jpeg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Brother-Palermo-5.jpeg\",\"width\":1600,\"height\":738},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/brother\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corporate.universitybox.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brother\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#website\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"name\":\"UniversityBox Agency\",\"description\":\"Dal 2001, l\u2019agenzia di comunicazione strategica focalizzata sui \u00abMillenials e Gen-Z\u00bb\",\"publisher\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corporate.universitybox.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#organization\",\"name\":\"UniversityBox Agency\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"contentUrl\":\"https:\\\/\\\/corporate.universitybox.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/UBOX_logo.svg\",\"width\":151,\"height\":152,\"caption\":\"UniversityBox Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/universitybox\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/universityboxagency\",\"https:\\\/\\\/www.instagram.com\\\/universitybox\\\/?hl=it\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa0NTviwzc4_jb8lG6svufw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/corporate.universitybox.com\\\/#\\\/schema\\\/person\\\/bcf6200f57fb50896238838af750a05c\",\"name\":\"Riccardo Rho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g\",\"caption\":\"Riccardo Rho\"},\"url\":\"https:\\\/\\\/corporate.universitybox.com\\\/en\\\/author\\\/riccardo-rhouniversitybox-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brother - UniversityBox Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.universitybox.com\/en\/brother\/","og_locale":"en_GB","og_type":"article","og_title":"Brother - UniversityBox Agency","og_description":"UniversityBox ha realizzato una campagna di affissione dedicata al cliente Brother. L\u2019iniziativa ha coinvolto 6 atenei, con l&#8217;installazione di materiali promozionali in 75 postazioni strategiche. Grazie a questa strategia mirata, la campagna ha raggiunto un pubblico stimato di oltre 360k studenti, amplificando la brand awareness in un ambiente ideale per comunicare con la Gen Z [&hellip;]","og_url":"https:\/\/corporate.universitybox.com\/en\/brother\/","og_site_name":"UniversityBox Agency","article_publisher":"https:\/\/www.facebook.com\/universitybox\/","article_published_time":"2024-12-03T15:30:39+00:00","article_modified_time":"2025-02-27T15:14:30+00:00","og_image":[{"width":1600,"height":738,"url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg","type":"image\/jpeg"}],"author":"Riccardo Rho","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Riccardo Rho","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/corporate.universitybox.com\/brother\/#article","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/brother\/"},"author":{"name":"Riccardo Rho","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/bcf6200f57fb50896238838af750a05c"},"headline":"Brother","datePublished":"2024-12-03T15:30:39+00:00","dateModified":"2025-02-27T15:14:30+00:00","mainEntityOfPage":{"@id":"https:\/\/corporate.universitybox.com\/brother\/"},"wordCount":62,"publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"image":{"@id":"https:\/\/corporate.universitybox.com\/brother\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg","articleSection":["Basic Layout","OOH","Portfolio"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/corporate.universitybox.com\/brother\/","url":"https:\/\/corporate.universitybox.com\/brother\/","name":"Brother - UniversityBox Agency","isPartOf":{"@id":"https:\/\/corporate.universitybox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.universitybox.com\/brother\/#primaryimage"},"image":{"@id":"https:\/\/corporate.universitybox.com\/brother\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg","datePublished":"2024-12-03T15:30:39+00:00","dateModified":"2025-02-27T15:14:30+00:00","breadcrumb":{"@id":"https:\/\/corporate.universitybox.com\/brother\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.universitybox.com\/brother\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/brother\/#primaryimage","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2024\/12\/Brother-Palermo-5.jpeg","width":1600,"height":738},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.universitybox.com\/brother\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.universitybox.com\/"},{"@type":"ListItem","position":2,"name":"Brother"}]},{"@type":"WebSite","@id":"https:\/\/corporate.universitybox.com\/#website","url":"https:\/\/corporate.universitybox.com\/","name":"University Box Agency","description":"Since 2001, the strategic communications agency focused on &quot;Millennials and Gen-Z&quot;","publisher":{"@id":"https:\/\/corporate.universitybox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.universitybox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corporate.universitybox.com\/#organization","name":"University Box Agency","url":"https:\/\/corporate.universitybox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/","url":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","contentUrl":"https:\/\/corporate.universitybox.com\/wp-content\/uploads\/2021\/06\/UBOX_logo.svg","width":151,"height":152,"caption":"UniversityBox Agency"},"image":{"@id":"https:\/\/corporate.universitybox.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universitybox\/","https:\/\/it.linkedin.com\/company\/universityboxagency","https:\/\/www.instagram.com\/universitybox\/?hl=it","https:\/\/www.youtube.com\/channel\/UCa0NTviwzc4_jb8lG6svufw"]},{"@type":"Person","@id":"https:\/\/corporate.universitybox.com\/#\/schema\/person\/bcf6200f57fb50896238838af750a05c","name":"Richard Rho","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46582838d7f15a0a4487cc237864df650fcb896c7c1397a8e78938da0db3d422?s=96&d=mm&r=g","caption":"Riccardo Rho"},"url":"https:\/\/corporate.universitybox.com\/en\/author\/riccardo-rhouniversitybox-com\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/9817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/comments?post=9817"}],"version-history":[{"count":1,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/9817\/revisions"}],"predecessor-version":[{"id":9821,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/posts\/9817\/revisions\/9821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media\/9818"}],"wp:attachment":[{"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/media?parent=9817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/categories?post=9817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.universitybox.com\/en\/wp-json\/wp\/v2\/tags?post=9817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}