Garnier

Events | Digital

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Field

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Awareness
Garnier Marketing Campaign

Garnier's marketing campaign dedicated to the launch of the new Pimple Patch stood out for its ability to authentically connect with Gen Z, involving thousands of university students in major Italian cities. The goal was twofold: to promote an innovative product in the skincare segment and to strengthen brand awareness among young people, through an effective and memorable activation on the territory.

Customer

Garnier

The brief

Product: Pimple Patch – invisible patches against imperfections
Target: Students aged 18-26, interested in smart and fast skincare
Objective: Awareness and product trial, avoiding traditional advertising channels

Solution:
UniversityBox has activated a high-penetration experiential campaign in the university world, combining DEM, push notifications and native content on digital touchpoints.

The realization

Campagna marketing Garnier: attivazione on campus nelle principali città universitarie

Per la Garnier marketing campaign, sono stati selezionati punti strategici in prossimità delle principali università italiane, in città ad alta concentrazione studentesca come Roma, Milano, Napoli, Palermo, Bari, Torino, Bologna e Firenze.

In ciascuna di queste tappe, è stato allestito un info point brandizzato Garnier, animato da ambassador formati e facilmente riconoscibili. L’obiettivo dell’attivazione era:

  • Far conoscere i nuovi Pimple Patch illustrandone caratteristiche e benefici;

  • Distribuire gadget brandizzati e sample gratuiti direttamente agli studenti;

  • Stimolare l’interazione attraverso QR code per raccolta di recensioni e social engagement.

There Garnier marketing campaign

ha ricevuto un riscontro molto positivo da parte degli studenti, entusiasti di poter provare gratuitamente il prodotto e ricevere omaggi utili e di tendenza.

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Selected services

out of home
flyering
sampling
dem
push

CAMPAIGN RESULTS

Flyer
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Sampling
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Digital Communications
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Survey Responses
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Garnier’s marketing campaign achieved excellent participation, thanks to a dynamic approach, an immersive brand experience and an effective digital tracking system. The format proved successful in activating the student target, generating qualified leads and collecting useful insights for the brand.

Through digital channels, the campaign reached 225,000 students, while on-field activities directly involved 97,000 students at various stages of university. These results confirm the power of the integration between physical and digital strategy in connecting brands with Gen Z in relevant and high-density contexts.